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Advertising New business South Africa

Parmalat appoints BBDO Cape Town

Parmalat has appointed BBDO Cape Town to provide fresh thinking on their new products.

BBDO Cape Town will join Ogilvy Cape as a roster agency on the Parmalat business with the focus on new product launches.

Parmalat SA - which positions itself as the fresh thinking dairy and juice brand in South Africa - is one of the fastest growing food FMCG brands in South Africa.

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