Seizing the mood of summer, Coca-Cola has embarked on a huge advertising campaign with ComutaNet. From October Coca-Cola is placing thousands of interior advertising messages inside ComutaNet taxis to promote its 300ml can. The national campaign also extends to exterior taxi advertising with 140 ComutaNet Full Wrap taxis carrying the Coca-Cola message nationwide. The media campaign was planned and booked by Starcom.
