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Is there such a thing as the perfect agency?In the 18 years that I've been working in agencies, I've heard about that place - where clients give hand-written briefs; and where interns and AD's live in perfect harmony, sharing the load of media coverage clippings. Ah, yes! The perfect agency!... Well, wisdom (and age) has taught me a few things. Firstly - whoever told me that there is such a thing as a perfect agency lied to me! Perfection in its very essence is an elusive state that we as humans aspire to - yet never reach. As individuals, we are not perfect. We can be the best that God created us to be; but never perfect. Secondly, the dissatisfaction, irritability, and unpleasantness you think you are leaving behind in pursuit of the perfect agency, somehow tend to follow you around! This is because you may leave people, places and things behind, but you take your perceptions with you. And until you chose to change your perception of your current position, you will never enjoy the beauty of it. So I'd like to encourage you to start thinking differently about the agency you work in now. Do five things today that will show you quickly where the greatest need for changed perception for you is:
2. Look around at the people you work with. When you stop judging them based on their circumstance, dress sense, home language, nutritional choices, or their other imperfections, you will realise that you can learn from them. #nojudgementzone #teachmewhatidontknow There is no such thing as the perfect agency. Instead, there are companies with individuals whose perception of their work is tuned into the positive, every day, through every challenge. And in the bigger scheme of things, that's the closest thing to perfection that you may find. About Khuthalani KhumaloKhuthalani is a communications strategist, voice over artist, freelancer, proof reader, self-proclaimed CANVA-guru. View my profile and articles... |