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Here's why your business needs its own mobile appToday's customers are on the move, and they are taking their mobile devices with them. Mobile devices are undoubtedly important in the lives of millions of people across the world. Whether it's smartphone, tablet, or any other kind of mobile device, people all around the world are using these devices to get instant access to information right in their fingertips - which is why apps are becoming so much more important for today's market. Mobile apps are not just for big brands like Facebook and Walmart. More and more small and midsize businesses are now investing on being mobile, as they understand that an effective mobile strategy requires more than just a mobile-friendly website. In fact, mobile devices are now changing the way business works. People now look for a particular service or a product online before they go to actual stores for buying it. How can an app help your brand?According to the latest data, about 51% of all internet traffic comes through mobile devices, outpacing the PC market (which is 42%). That alone should be an important factor for any business. ![]() Image via Fotolia.com No matter what the business is, a mobile app can help you reach customers in ways that were never possible before, as well as create a unique, long-lasting relation with them. Since many small businesses still don't have an app of their own, being the first one in your industry to have an app can also leave out a good impression. It shows that you are ahead of your game. Here are some of the biggest benefits of having an app for your business:
Better visibility for your brand - The apple App Store has over a million apps today, but it's much easier to be found amongst the 180 million plus active websites that are currently online. Most of the mobile devices we carry today depend on apps. App analytics firm Flurry has found in a study that around "80% of the time spent on mobile devices is spent using apps". Another study by the same company suggests that we spend more time on mobile devices than on TV. Apps can offer a unique experience to the customers that websites are unable to provide. This also shows that customers want the simplicity of and focus that only mobile apps can offer. About Charles MburuguHubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. He has worked with brands such as GetResponse, Neil Patel, Shopify, 99 Designs, Norton, Salesforce and Condor.
Portfolio: https://charlesmburugu.contently.com/
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