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Let's tap into trust...Why do our Location Bank experts focus on customer review management? It's simple. Trust in a product or service is a major motivating factor for choosing one brand over another. Before buying offline, consumers look online for other consumers' reviews, because these are seen as unbiased and trustworthy - unlike an advert, where the goal is to place the product or service in the best light possible. These stats from a recent study paint a clear picture...
it’s a missed opportunity to build trust with your target market. How to put great reviews to work? In a targeted mobile advert... Location Bank has joined forces with Vicinity Media to help you channel the power of positive customer reviews. Our exclusive offering, named ADtrust, combines Vicinity Media’s best-of-breed location based digital advertising with our dynamic, real-time customer reviews at store level in a world-first innovation. You’re in expert hands with ADtrustThe success of this world-first solution boils down to the combined strengths of the two pioneering companies behind it:
ADtrust relies on these strengths to give your customer everything they need to make a purchasing decision: location-relevant offers, social proof to boost trust in your brand, and real-time directions for where to go and buy the product or service. that puts the power in the consumer’s hands. ![]() 3 pillars for ADtrust’s successREACH relevant local customersVicinity Media’s premium network of media publishers gives you unparalleled access to online users. Users opt-in to allow us to pinpoint their location and deliver meticulously targeted ads. Your fantastic offer always reaches the right audience at the right time. MOTIVATE customer interactionVicinity Media tells the user, in real-time, how far they are from your store. Proximity incentivises in-store visits. This customisable distance messaging lives in your ad, clicking through to a landing page, where clickable buttons (like ‘Drive’ or ‘Call Now’) encourage even more user engagement. SECURE customer confidenceOur Location Bank experts curate relevant, recent customer reviews, at store level, to include in your ad. This saves users time they would’ve spent vetting you online by reading user comments. In-ad reviews provide valuable, trusted social proof of your brand’s promise. Showcase My Reviews
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