Stacey Rumble is a reputation analyst at BrandsEye (www.brandseye.com, @brandseye), a market-leading ORM company based in Cape Town and Johannesburg, with clients in 89 countries. With qualifications in international relations, marketing and neuro-linguistic programming, she approaches the world with just the right mix of process, ingenuity and strategy. Stacey is passionate about the capacity of digital space for political and socio-economic change. Email moc.eyesdnarb@elbmur.yecats; tel +27 (0)21 467 5960; follow @staceyrumble.