This is the communal blog of Karin Botta and Uno de Waal, business unit director and senior social strategist at trigger/isobar (www.isobar.co.za), who are both attending South by South West (SxSW) 2012, the annual film, music and interactive festival held in March in Austin, Texas. Follow @triggerisobar and Twitter List @Bizcommunity/sxswsa2012 for the duration of the festival.