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Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Direct Marketing

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

Building blocks of right-housing for growth and success

Marketing

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Direct Marketing

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Direct Marketing

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Issued by DMASA 6 Oct 2020

Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCOACH business coach Brehndan Botha.

Marketing

The agency that future-proofs takes the lead

Johanna McDowell & Brehndan Botha 6 Aug 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Why CMOs pitch and how they choose the winner

Advertising

Why CMOs pitch and how they choose the winner

Paul Phillips 29 May 2019

For better, but not for worse: why the client/agency relationship isn't like a marriage

Marketing

For better, but not for worse: why the client/agency relationship isn't like a marriage

Vicky Gillan 9 Apr 2019

Build a culture of curiosity to retain clients

Research

Build a culture of curiosity to retain clients

Tony Spong 25 Mar 2019

(c) ammentorp -

PR & Communications

How to get the most out of your pitch process

Vicky Gillan 3 Oct 2018

IAS offers five comprehensive pitch processes

Marketing

IAS offers five comprehensive pitch processes

14 Jan 2016

[2013 trends] Opportunities for growth within marketing and advertising arena

Trends

[2013 trends] Opportunities for growth within marketing and advertising arena

Johanna McDowell 29 Jan 2013

Education

Dates set for IAS Masterclasses

7 Feb 2012

Marketing

CMOs: Changing responsibilities make consultants more important

14 Dec 2011

[2011 trends] Local, intl trends for advertising, marketing

Advertising

[2011 trends] Local, intl trends for advertising, marketing

Johanna McDowell 12 Jan 2011

Advertising

Demystifying media plans for clients, agencies

8 Dec 2010

SA agency search company moves into Africa

Advertising

SA agency search company moves into Africa

12 Feb 2010

‘Clients are from Mars, agencies from Venus'

Advertising

‘Clients are from Mars, agencies from Venus'

Johanna McDowell 1 Jun 2009

Advertising

Can “talking head show reels” work?

4 Mar 2009

Marketing

Auditing your client/agency relationship

6 Oct 2008

Advertising

Networking programme for IAS agency subscribers finalised

3 Jun 2008

Need to choose an agency with discretion and in confidence?

Advertising

Need to choose an agency with discretion and in confidence?

Johanna McDowell 18 Mar 2008

Recruitment

New agency search and selection service

7 Aug 2007