Association of National Advertisers | Bizcommunity

Association of National Advertisers | Bizcommunity

News

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

10 hours

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

Issued by DY/DX 27 Nov 2023

Research

Warc, Lions and ANA release white paper on culture

21 Jun 2023

#OrchidsandOnions

#OrchidsandOnions: Nomu sparks on social media

Brendan Seery 28 Jun 2022

Digital

Using digital to get ahead of your print limitations

JG Bezuidenhout 10 Aug 2021

NYF Advertising Awards announces SeeHer Lens Award winner

Advertising

NYF Advertising Awards announces SeeHer Lens Award winner

23 Jul 2021

"Let's get better. Not just back to normal": Marcel Marcondes, US CMO Anheuser-Busch, joins Nedbank IMC lineup

Events & Conferencing

"Let's get better. Not just back to normal": Marcel Marcondes, US CMO Anheuser-Busch, joins Nedbank IMC lineup

Issued by IMC Conference 2 Jun 2021

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Digital

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Juanita Pienaar 25 Aug 2020

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

Cannes Lions

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

David Tiltman, head of content, Warc. Image supplied.

APRA & Sabre Awards

Warc and Sabre Awards partner to showcase PR-led case studies

16 Apr 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Production

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Media: Dark art or science?

Advertising

Media: Dark art or science?

Quinton Jones 17 Apr 2017

Digital

Viewable impressions are valuable impressions

Lianne Godfrey, Issued by Incubeta 13 Oct 2016

Digital

Traditional publishing and digital advertising: A crossroads and a new frontier

Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Media agency rebates: What marketers need to know (and do)

Media

Media agency rebates: What marketers need to know (and do)

Ross Sergeant 14 Jun 2016

Marketers should treat disruption as an opportunity rather than a threat

Marketing

Marketers should treat disruption as an opportunity rather than a threat

Cindy Diamond 5 Nov 2015

Advertising code now applicable to Facebook in Australia

Advertising

Advertising code now applicable to Facebook in Australia

16 Aug 2012

comScore introduces validated Campaign Essentials (vCE) in Canada

Digital

comScore introduces validated Campaign Essentials (vCE) in Canada

4 May 2012

UK: comScore introduces innovation to validate online campaign delivery

Digital

UK: comScore introduces innovation to validate online campaign delivery

3 Apr 2012

WFA, ANA announce keynote speakers for Global Marketing Conference

Marketing

WFA, ANA announce keynote speakers for Global Marketing Conference

31 Jan 2012

Marketing

3MS Initiative releases five-part digital marketing measurement solution

20 Sep 2011

Branded entertainment initiatives increasingly important to marketers

Marketing

Branded entertainment initiatives increasingly important to marketers

22 Aug 2011

Centenary of Ogilvy wisdom

Advertising

Centenary of Ogilvy wisdom

20 Jun 2011

WFA hosts Global Advertiser Week in Beijing

Advertising

WFA hosts Global Advertiser Week in Beijing

12 Apr 2011

comScore releases The 2010 US Digital Year in Review

Research

comScore releases The 2010 US Digital Year in Review

11 Feb 2011

Marketers look to newer platforms

Marketing

Marketers look to newer platforms

8 Feb 2011

Marketers head for mobile marketing, greater spending on mobile platforms

Mobile

Marketers head for mobile marketing, greater spending on mobile platforms

2 Feb 2011

WFA keynote speakers, conference themes for Beijing 2011

Advertising

WFA keynote speakers, conference themes for Beijing 2011

2 Feb 2011

'Granularity' system aims to strengthen magazines in marketing models

Magazines

'Granularity' system aims to strengthen magazines in marketing models

4 Oct 2010

One Club, ADCOLOR join forces for Miami awards

Advertising

One Club, ADCOLOR join forces for Miami awards

16 Sep 2010

Advertising

In-house or external ad agency for Nigerian brands

Desmond Ekeh 22 Sep 2009

Research

The challenge is to spend reduced ad budgets wisely

11 Sep 2008

Brands cannot be space invaders

TV

Brands cannot be space invaders

Stanley Edwards 16 Apr 2007

Marketing

10 ways marketing will be transformed in 2007

9 Jan 2007

Advertising

AAAA, ANI announce new American digital ad ID system

24 Jul 2002

Digital

Search Engine Marketing

Andre Rademan 18 Dec 2001