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Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing & Media

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Marketing & Media

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

#BehindtheSelfie: Alexander Leibner, founder of Sandton Media Group

Marketing & Media

#BehindtheSelfie: Alexander Leibner, founder of Sandton Media Group

15 Jun 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

Marketing & Media

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing & Media

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Marketing & Media

Challenges and opportunities in local partner channel marketing

19 Oct 2022

Marketing & Media

CMO report shows marketers risk missing revenue targets

11 May 2021

Report reveals insights on how to define, measure and track customer lifetime value

Marketing & Media

Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021

Marketing & Media

CMO Council reveals 70% of marketers expect to boost spend in 2021

28 Jan 2021

85% of global consumers want omnichannel experiences - finds CMO Council study

Marketing & Media

85% of global consumers want omnichannel experiences - finds CMO Council study

25 Jul 2019

CMOs struggling to fully optimise routes to revenue

Marketing & Media

CMOs struggling to fully optimise routes to revenue

16 May 2018

Marketing & Media

Report indicates impact of programmatic media buying on brand reputation

28 Sep 2017

Marketing & Media

52% growth forecast for digital advertising

1 Oct 2015

Marketing & Media

Google, CMO Council and Adobe to present on the future of digital...

Issued by Acceleration 1 Jun 2012

Retail

Personalised marketing preferred; execution lagging

19 Mar 2008