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News

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Image: Supplied

Consumer Law

Dupe or deal? Navigating counterfeit goods and scams this Black Friday

Nishaat Slamdien 26 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

5 ways to prepare for the Black Friday Cyber Monday weekend

E-commerce

5 ways to prepare for the Black Friday Cyber Monday weekend

Issued by Lula 20 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Digital

Google monopoly ruling: where the tech giant goes from here

Renaud Foucart 19 Aug 2024

What are the best career paths in marketing?

Marketing

What are the best career paths in marketing?

Issued by MO Agency 14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Prebo Digital welcomes Mr Price Home onboard

Marketing

Prebo Digital welcomes Mr Price Home onboard

Issued by Prebo Digital 1 Jul 2024

Google has built up election experience from its global operations

Technology

#SAelections24: Google steps up to safeguard voters

2 May 2024

Google Analytics is still a powerful tool in these AI dominated times.

Data & Analytics

Google gives Universal Analytics shutdown 1 July deadline

Lindsey Schutters 3 Apr 2024

Media

Google moves against notorious spam news website

Nathan Geffen 14 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Digital

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

The Limpopo Mirror is published in Louis Trichardt, a town in the north of South Africa’s Limpopo province. Photo: Anton van Zyl

Media

Google and Facebook are killing local news

Nathan Geffen and Anton van Zyl 8 Mar 2024

TDMC named Google Premier Partner for 3rd consecutive year

Digital

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

The power of curiosity – and other lessons I’ve learnt

Digital

The power of curiosity – and other lessons I’ve learnt

Issued by TDMC 7 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

#BizTrends2024: How to attract guests from emerging markets with tech in 2024

Trends

#BizTrends2024: How to attract guests from emerging markets with tech in 2024

24 Jan 2024

Beat the Black Friday business blues with this 4 point checklist

Retail

Beat the Black Friday business blues with this 4 point checklist

23 Nov 2023

What publishers need to know about the Google AdSense changes

Internet

What publishers need to know about the Google AdSense changes

Lindsey Schutters 3 Nov 2023

Making the most of marketing insights with machine learning

Digital

Making the most of marketing insights with machine learning

Issued by Sprout Performance Partners 1 Nov 2023

Mobile & Apps

Compcom probes Meta, X and Google for unfair media practice

Nqobile Dludla 18 Oct 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Digital

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Dealers

Mercedes-Benz SA voted coolest car brand at Sunday Times GenNext Awards

21 Sep 2023

Nike walked away with the number one spot. Source: Supplied.

Branding

Nike claims title of SA's coolest brand among youth at Sunday Times GenNext Awards

21 Sep 2023

Source: Arena Events Last year's event. This year's annual Sunday Times GenNext survey top 10 finalists have been announced

Youth Marketing

Sunday Times GenNext survey Top 10 finalists announced

13 Sep 2023

Source: Supplied. HealthDart co-founder and chief executive officer, Njabulo Skhosana.

Medtech

HealthDart: Google-backed SA healthcare pioneer

3 Aug 2023

Source: © 123rf Roan Mackintosh, MD - Africa at Incubeta, re-visits his 2023 BizTrends predictions

Marketing

#BizTrends: 6 pitfalls tripping up your digital marketing plans

Roan Mackintosh 18 Jul 2023

Once again, Prebo Digital achieves Google Premier Partner status

Digital

Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023

Ronald Magondo. Source: Supplied.

Digital

Attract customers using SEO and Google Ads

15 Feb 2023

Advertising

Google launches new elections ad policy in South Africa

8 Feb 2023

Digital

Treating digital marketing as wasteful is a mistake

Philasande Sokhela 23 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

Digital

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Marketing

The five marketing basics to get your brand ahead

Bernard Jansen 17 Aug 2022

Moya app reaches mass-market consumers with data-free engagement

Marketing

Moya app reaches mass-market consumers with data-free engagement

Issued by Adclick Africa 3 Aug 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

Digital

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

Making Google Ad spend work for your business

Advertising

Making Google Ad spend work for your business

Michelle Geere 20 May 2022