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Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

1 day

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Advertising

How Blue Label Media is using Ringas bulk airtime vouchers as advertising space

Issued by Blue Label Media 13 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Advertising

ARB releases simplified appendix as it aims to clean up gambling ads

Karabo Ledwaba 5 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Primedia Broadcasting celebrates remarkable wins at the 2024 South African Radio Awards

Radio & Audio

Primedia Broadcasting celebrates remarkable wins at the 2024 South African Radio Awards

Issued by Primedia Broadcasting 2 Dec 2024

Time Out is launching in South Africa on 1 December

Media

Time Out is launching in South Africa on 1 December

Issued by Kagiso Media Radio 29 Nov 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Image: Supplied

Consumer Law

Dupe or deal? Navigating counterfeit goods and scams this Black Friday

Nishaat Slamdien 26 Nov 2024

Source: © LinkedIn Petal Ads at DMEXCO in 2023. In China, its footprint includes 530 million MAU

Digital

Huawei's Petal Ads and Futuretech collaborate to provide digital advertising solutions across Africa

26 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Evolution, or revolution?

Advertising

Evolution, or revolution?

Avikar Ramsundra, Issued by AAA School of Advertising 22 Nov 2024

DM168 circulation surges: Readers drive our success

Online Media

DM168 circulation surges: Readers drive our success

Issued by Daily Maverick 22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 21 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Threefold TGI innovations put the spotlight on the humans in and behind the data

Research

Threefold TGI innovations put the spotlight on the humans in and behind the data

Issued by Ask Afrika 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

Radio & Audio

Is in-house research holding back African radio evolution?

9 Oct 2024

The day of the podcast – Pod 2

Podcasts

The day of the podcast – Pod 2

Mark Botha, Issued by Mediamark 1 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024