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Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 19 hours

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

2 days

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 3 days

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 3 days

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Threefold TGI innovations put the spotlight on the humans in and behind the data

Research

Threefold TGI innovations put the spotlight on the humans in and behind the data

Issued by Ask Afrika 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

Radio & Audio

Is in-house research holding back African radio evolution?

9 Oct 2024

The day of the podcast – Pod 2

Podcasts

The day of the podcast – Pod 2

Mark Botha, Issued by Mediamark 1 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Image source: Tatiana Gladskikh –

Consumer Law

Producers, advertisers, retailers beware - stricter regulations for pet food packaging on the cards

Ashleigh Blair, Bernadette Lötter and Kenan Petersen 13 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

Listeners see Algoa FM as the voice of the Garden Route

Radio & Audio

Listeners see Algoa FM as the voice of the Garden Route

Issued by Algoa FM 3 Sep 2024

A legacy of experience and wisdom

Advertising

A legacy of experience and wisdom

Paul Middleton, Issued by Ebony+Ivory 29 Aug 2024

Amnesty International South Africa raises awareness about child and teenage pregnancy

Advertising

Amnesty International South Africa raises awareness about child and teenage pregnancy

Issued by Joe Public 28 Aug 2024

Marketing

MMA Smarties BII names Nando’s SA top advertiser, Checkers top brand for Africa and EMEA

28 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes after an independent review showed the weighting efficiency of the last TV Establishment Survey (ES) was too low

Media

BRC confirms ES update following independent review

22 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Commvibe multiplies footprint with exclusivity deals

Radio & Audio

Commvibe multiplies footprint with exclusivity deals

Issued by Mediamark 21 Aug 2024

Digital

Pinterest expands reach with Aleph partnership

19 Aug 2024

Digital

Google monopoly ruling: where the tech giant goes from here

Renaud Foucart 19 Aug 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024