Brand-building | Bizcommunity

Brand-building | Bizcommunity

News

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Ricci Birchfield is the new head of marketing at Audi SA. Source: Supplied

Marketing

Audi SA appoints Ricci Birchfield as new head of marketing, product and PR

3 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

SU wins big at annual marketing and communication awards

Marketing

SU wins big at annual marketing and communication awards

Issued by Stellenbosch University 4 Dec 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

BabyYumYum Parent Choice Product Awards 2024 announced

Lifestyle

BabyYumYum Parent Choice Product Awards 2024 announced

Issued by BabyYumYum.com 18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Building a people-first culture

Employee Wellness

Building a people-first culture

Katinka Pretorius, Issued by Sunshinegun 1 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

How to leverage LinkedIn for your small business' success

SMEs

How to leverage LinkedIn for your small business' success

Ben Bierman, Issued by Business Partners Limited 26 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Women's Month

#WomensMonth: Edna Mohale-Maphita, head marketing Kenvue SSA – From chemical engineering to marketing

Danette Breitenbach 22 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Source: The Bookmarks Bizcommunity was named Best Publisher at the IAB SA Bookmark Awards 2024. (L to r): Karabo Ledwaba, co-editor, marketing & media, Danette Breitenbach, managing editor Bizcommunity & co-editor marketing & media, and Terry Levin, marketing director

IAB Bookmarks Awards

Bizcommunity named #Bookmarks2024 Best Publisher

Issued by Bizcommunity.com 16 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

What exactly is creative PR and does it exist?

PR & Communications

What exactly is creative PR and does it exist?

Sasha Kupritz, Issued by TenacityPR 1 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

SMMs need a seat at the table

Social Media

SMMs need a seat at the table

Issued by RAPT Creative Agency 23 Jul 2024

Bizcommunity is a finalist in the IAB Bookmark Awards in two categories

Marketing & Media

Bizcommunity: Finalist in 2 IAB Bookmark Awards categories

15 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

Hudson Sandler Invicomm launches in South Africa

Marketing & Media

Hudson Sandler Invicomm launches in South Africa

Issued by Hudson Sandler Invicomm 20 Jun 2024

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

How To Start Up

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

Issued by eQvest 18 Jun 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Issued by Kantar 12 Jun 2024