Consumer research | Bizcommunity

Consumer research | Bizcommunity

News

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Multichannel advertising a necessity to meet SA shoppers' current needs

Research

Multichannel advertising a necessity to meet SA shoppers' current needs

Issued by Spark Media 24 Feb 2025

Media

MDPMI to release provisional report on 24 February 2025

19 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

E-commerce businesses are adapting to sustainable efforts

E-commerce

E-commerce businesses are adapting to sustainable efforts

23 Aug 2024

Finance

Narrowing the trillion-rand insurance deficit in South Africa

22 Aug 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

How to navigate the fine line between stability and evolution in tracking studies

Digital

How to navigate the fine line between stability and evolution in tracking studies

Issued by Human8 9 Jul 2024

SA’s most innovative products of the year revealed

FMCG

SA’s most innovative products of the year revealed

1 Jul 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

Artificial Intelligence

2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

Understanding marketing vs. advertising: Why businesses need both

Marketing

Understanding marketing vs. advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Source: The Heart of Europe. Floating villas and artificial island living are among the top sought after emerging experiences travellers are longing for.

Trends

Mastercard: Top 5 emerging trends at Arabian Travel Market 2024

Katja Hamilton 17 May 2024

Cameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix.

Advertising

Netflix reaches 40m users for ad supported plan

Karabo Ledwaba 16 May 2024

Tiger Brands invests R300m in peanut butter manufacturing plant

Design & Manufacturing

Tiger Brands invests R300m in peanut butter manufacturing plant

12 Apr 2024

What are SA shoppers spending money on in 2024?

Banking & Finance

What are SA shoppers spending money on in 2024?

8 Apr 2024

Game and Makro launch ‘Little One’ nappies

FMCG

Game and Makro launch ‘Little One’ nappies

1 Mar 2024

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Research

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Issued by Spark Media 30 Jan 2024

Understanding the rise of food delivery services in South Africa – KLA consumer insights

Research

Understanding the rise of food delivery services in South Africa – KLA consumer insights

Issued by KLA 22 Nov 2023

Consumers prefer paper packaging, want more packaging return programmes

Packaging

Consumers prefer paper packaging, want more packaging return programmes

16 Nov 2023

Tiger Brands launches Jungle Oats Drink range

FMCG

Tiger Brands launches Jungle Oats Drink range

27 Oct 2023

Report: The 'why' behind Gen Z's snack choices

FMCG

Report: The 'why' behind Gen Z's snack choices

Hunter Thurman and Mary Mathes 25 Aug 2023

Branding

Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Issued by Kantar 16 Aug 2023

Source: © 123rf PwC’s latest Global Consumer Insights Survey identifies five key areas impacting consumer spend and shaping shopping trends

Research

5 key areas impacting consumer spend, shaping shopping trends

21 Jul 2023

Image supplied. Liqui Fruit has launched its new packaging design, featuring a fresh and modern look

Packaging

Liqui Fruit's new fresh, modern packaging design launches

7 Jul 2023

$Sonia Correia, Integer\Hotspot’s Lead Strategist$

Packaging

Product packaging is not just a container, it's a showcase

Sonia Correia 5 Jul 2023

Challengers to Watch 2023: Glenmorangie

Research

Challengers to Watch 2023: Glenmorangie

Hugh Derrick, Issued by eatbigfish 12 Jun 2023

Spending habits of SA's taxi commuters unpacked

Research

Spending habits of SA's taxi commuters unpacked

19 May 2023

Lipstick effect predicted to bump up beauty sales this Mother's Day

Health & Beauty

Lipstick effect predicted to bump up beauty sales this Mother's Day

11 May 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

E-commerce

Are SA shoppers heading online this Valentine's Day?

9 Feb 2023

Creating futures that matter to people and planet

Trends

Creating futures that matter to people and planet

Issued by Human8 27 Jan 2023

Havas prosumer studies reveal interesting facts on lesser explored topics

Research

Havas prosumer studies reveal interesting facts on lesser explored topics

Issued by Havas Johannesburg 12 Jan 2023

Branding

Spare: how the soap opera around Prince Harry's memoir will affect the royal brand

Pauline Maclaran 11 Jan 2023

Image supplied.

Trends

3 priorities for retail success in 2023

Blessed Hwaire 21 Dec 2022

New report: Local small businesses the lifeline of SA economy

Research Reports

New report: Local small businesses the lifeline of SA economy

6 Dec 2022

Research

South Africans predicted to spend R226bn this festive season

30 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

Research

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Roots 8.0 launch 2022

Newspapers

Roots 8.0 launch 2022

Issued by Spark Media 20 Sep 2022

Price crisis sees SA shoppers reach tipping point of affordability

Research

Price crisis sees SA shoppers reach tipping point of affordability

27 Jul 2022

Retailers...listen to your customers but stay within the law

Regulatory

Retailers...listen to your customers but stay within the law

Nomaswazi Nxumalo 18 Jul 2022

Brewing brands to be Africa fit

Advertising

Brewing brands to be Africa fit

Issued by M&C Saatchi Abel 8 Jul 2022

Research

Drop in optimism among Africa's youth - report

27 Jun 2022

Research

Achieving brand success in SA's dynamic township market - report

22 Jun 2022

Source: ©Antonio Diaz -

Research

Consumers rewire priorities around environment, health and human connection

20 Jun 2022

Halfway into a 'not so happy' 2022

Media

Halfway into a 'not so happy' 2022

Issued by Advertising Media Forum 7 Jun 2022