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First-party+data | Bizcommunity

Results for first-party+data

News

Celebrating 13 years of impactful service and pioneering new paths
Marketing & Media
Celebrating 13 years of impactful service and pioneering new paths

Issued by Blue Label Media 1 day

SME Brief, a newsletter-first publication is the first of its kind in South Africa
Entrepreneurship
SME Brief, a newsletter-first publication is the first of its kind in South Africa

Issued by SME South Africa 27 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.
Marketing & Media
Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

5 things Temu can teach e-commerce businesses
Retail
5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends
Marketing & Media
4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow
Marketing & Media
Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Invibes leads the way in cookieless targeting alternatives
Marketing & Media
Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world
Marketing & Media
How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

4 reasons why CFOs love data-drive creative
Marketing & Media
4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 26 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success
Marketing & Media
Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.
ICT
Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.
Marketing & Media
Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Zitcha partners with Leroy Merlin to launch retail media network in SA
Retail
Zitcha partners with Leroy Merlin to launch retail media network in SA

20 Mar 2024

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy
Marketing & Media
Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: © Careers Publicis Groupe in Paris, France. Publicis is putting AI at its core to become the industry’s first intelligent system
Marketing & Media
Publicis Groupe's €300m investment plan for AI transformation

9 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa
Marketing & Media
Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.
Marketing & Media
Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.
Marketing & Media
#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

10 e-commerce trends to look out for in 2024
Retail
10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.
Marketing & Media
#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?
Retail
#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024
Tourism & Travel
#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution
Marketing & Media
Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Issued by Kantar 20 Nov 2023

A roadmap for marketing personalisation success
Marketing & Media
A roadmap for marketing personalisation success

Issued by Bluegrass Digital 16 Nov 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX
Marketing & Media
Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released
Marketing & Media
IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source:
Marketing & Media
8 strategies for brand success on Black Friday

Helga Ndawula and Cassidy Lassen 12 Sep 2023

Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts
Marketing & Media
3 Tips to boost your data-driven marketing efforts

28 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Source: © 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand
Marketing & Media
3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Why email should form a key part of your e-commerce marketing strategy
Marketing & Media
Why email should form a key part of your e-commerce marketing strategy

Issued by TDMC 22 Aug 2023

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane
Marketing & Media
Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Issued by Tradeway 11 Aug 2023

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Marketing & Media
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Issued by Invibes Advertising 7 Aug 2023

Source: © 123rf Incubeta shares some insights into the South African retail industry and suggests how local brands can build resilience into their operations
Retail
How local brands can build resilience into their operations

1 Aug 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key
Marketing & Media
Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

TLC Worldwide Africa launches Cosmos - The revolutionary consumer rewards and insights platform
Marketing & Media
TLC Worldwide Africa launches Cosmos - The revolutionary consumer rewards and insights platform

Issued by TLC Worldwide Africa 7 Jun 2023

Source:
Marketing & Media
7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

Incubeta directors Chelsea Owens and Niamh NicLiam. Source: Supplied.
Marketing & Media
#EcomAfrica: The dating game of marketing

Karabo Ledwaba 24 Apr 2023

Source:
Marketing & Media
Value-based bidding: Increasing ROI from digital media

Natasha de Koning 14 Apr 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Hoorah's full-service media offering set to serve clients in SA, UK
Marketing & Media
Hoorah's full-service media offering set to serve clients in SA, UK

Issued by Hoorah Digital 16 Feb 2023

Source:
Marketing & Media
#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Johan Walters, digital marketing transformation specialist at Incubeta.
Marketing & Media
#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers
Marketing & Media
#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data
Tourism & Travel
#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

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