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Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf WPP has brought T&Pm fully within its global network, placing AI at the heart of the agency’s agile marketing solutions

Artificial Intelligence

WPP acquires minority shareholdings in T&Pm, places AI at heart of agency

14 Nov 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Marketing

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Issued by IMC Conference 26 Sep 2024

E+I empowers women in leadership roles

Women's Month

E+I empowers women in leadership roles

Issued by Ebony+Ivory 15 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Advertising

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

How investment in PR yields long-term returns

PR & Communications

How investment in PR yields long-term returns

Issued by TenacityPR 19 Jun 2024

Advertising

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

Africa Month

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

Firdous Osman joins Boomtown as MD

Advertising

Firdous Osman joins Boomtown as MD

Issued by Boomtown 9 Feb 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

$TBWA\South Africa collective shines at this year’s AdFocus Awards$

Advertising

TBWA\South Africa collective shines at this year’s AdFocus Awards

Issued by TBWA 24 Nov 2023

Integrated agency, Lumico, nominated for 10 awards at this years New Gen Awards

Marketing

Integrated agency, Lumico, nominated for 10 awards at this years New Gen Awards

Issued by Lumico 20 Sep 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Integrated agency, Lumico, grabs silver Smarties award for Absa VR experience

Marketing

Integrated agency, Lumico, grabs silver Smarties award for Absa VR experience

Issued by Lumico 3 Apr 2023

TBWA wins Agency of the Year at the 2022 Financial Mail AdFocus Awards

Advertising

TBWA wins Agency of the Year at the 2022 Financial Mail AdFocus Awards

Issued by TBWA 1 Dec 2022

Source © Nordwood Themes The Scopen Colombian Agency Scope study clearly revealed three major areas of "opportunity" in 2022

Marketing & Media

Part 2: Areas of opportunities for Colombian agencies

3 Oct 2022

ATL and digital strategists to integrate, not isolate

Digital

ATL and digital strategists to integrate, not isolate

Issued by Ebony+Ivory 22 Sep 2022

Research

China and SA share a love for specialist agencies

5 Jul 2022

Oryx+Crake goes against the grain of vanity metrics and goes for truth in transparency

Digital

Oryx+Crake goes against the grain of vanity metrics and goes for truth in transparency

Issued by Ebony+Ivory 1 Jul 2022

Next generation Ebony+Ivory expands agency in Western Cape

Advertising

Next generation Ebony+Ivory expands agency in Western Cape

Issued by Ebony+Ivory 10 Jun 2022

Stratitude rolls out campaign to drive tertiary education

Education

Stratitude rolls out campaign to drive tertiary education

28 Mar 2022

The hows, whys and what defines integration in South Africa

Marketing & Media

The hows, whys and what defines integration in South Africa

3 Feb 2022

Third time's a charm at Wetpaint

Advertising

Third time's a charm at Wetpaint

Issued by Wetpaint Advertising 20 Jan 2022

UK marketers prefer specialist agencies to solve their needs in different areas

Research

UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

#YouthMatters: Bulelani Ngcauzele, junior account manager at Hook, Line & Sinker

Youth Month

#YouthMatters: Bulelani Ngcauzele, junior account manager at Hook, Line & Sinker

Evan-Lee Courie 15 Jun 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies

Trends

#BizTrends2021: Mergers, acquisitions and deaths of agencies

César Vacchiano 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Marketing

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020

#Newsmaker: Miles Murphy, Wunderman Thompson's new CEO

Digital

#Newsmaker: Miles Murphy, Wunderman Thompson's new CEO

Jessica Tennant 24 Aug 2020

Advertising

Avatar acquires Espresso DBN, renamed to Avatar DBN

7 Aug 2020

Mohale Ralebitso joins Wunderman Thompson board as non-executive chairperson

Marketing

Mohale Ralebitso joins Wunderman Thompson board as non-executive chairperson

Issued by VML 29 Jun 2020

Miles Murphy on heading up Wunderman Thompson South Africa

Marketing

Miles Murphy on heading up Wunderman Thompson South Africa

Issued by VML 11 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

#StartupStory: Being distinct in advertising now demands being not just brave, but fierce

Digital

#StartupStory: Being distinct in advertising now demands being not just brave, but fierce

Jessica Tennant 28 May 2020

The Retroviral team.

Digital

#NewBiz: Retroviral adds Lil-Lets and Gumtree to its challenger brand portfolio

23 Apr 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Annicia Manyaapelo, Michelle Stein join the Zeitz MOCAA team

Art

Annicia Manyaapelo, Michelle Stein join the Zeitz MOCAA team

20 Jan 2020

Image credit: Ramiro Martinez on Unsplash.

Advertising

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2

Johanna McDowell 17 Sep 2019

Image credit: hj barraza on Unsplash.

Digital

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Image credit: Joshua Coleman on Unsplash.

Advertising

"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Screen grab from Ogilvy's 'Red Flashy Thingy' VW Polo ad.

Advertising

#OrchidsandOnions: A true Case of genius

Brendan Seery 23 Jul 2019

Chief creative officer, Pete Case leaving Ogilvy SA. Image supplied.

Advertising

CCO Pete Case leaving Ogilvy SA

18 Jul 2019