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Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Media

Africa’s entertainment and media industry: A positive story of resilience and expansion

2 days

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

#WomensMonth: Bronwen Auret on raising the bar for quality assurance in South African tourism

Tourism

#WomensMonth: Bronwen Auret on raising the bar for quality assurance in South African tourism

Robin Fredericks 13 Aug 2024

Urgent: Shape the future of South African digital marketing

Research

Urgent: Shape the future of South African digital marketing

Issued by IAB South Africa 30 Apr 2024

Loyiso Twala, chief creative cfficer, McCann Joburg. Source: Supplied

Advertising

The future of advertising: People power and gender diversity

Loyiso Twala 7 Mar 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

Marketing & Media

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Advertising

IAB SA calls for industry to participate in Online AdSpend Report

27 Mar 2023

Marketing

8 ways to boost your online sales during the festive season

Keleneha-Mohato Molefe 24 Nov 2022

Source: © Jonas Von Werne The music sector is recovering, driven by live events

Marketing & Media

SA advertising rebounds in 2021

Danette Breitenbach 13 Oct 2022

Source: © rawpixel This year’s IAB South Africa / PwC Internet Advertising Revenue Report – 2021 Study has been released

Research

IAB SA / PWC Report shows a healthy digital advertising industry

14 Jul 2022

New marketing and digital agency, Marketing Grit launches

Marketing

New marketing and digital agency, Marketing Grit launches

Evan-Lee Courie 10 Sep 2021

Demand for digital media during the pandemic results in accelerated growth

Digital

Demand for digital media during the pandemic results in accelerated growth

Issued by IAB South Africa 11 Jun 2021

Khanyisa Melwa, Marius Swanepoel, Claudelle Naidoo, Mark Prior, and Elenor Jensen.

Digital

#IABInsightSeries: Achieving your business objectives with digital paid media

20 May 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Marketing & Media

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Evan-Lee Courie 20 Apr 2021

Don't force customers to watch ads!

Advertising

Don't force customers to watch ads!

15 Feb 2021

Brian Wieser, global president, Business Intelligence, WPP.

Research

The impact of Covid-19 on global advertising investment [report]

28 May 2020

PwC, IAB release latest Internet Advertising Revenue Report

Research

PwC, IAB release latest Internet Advertising Revenue Report

Jessica Tennant 28 Apr 2020

IAB report surveys the local digital landscape

Research

IAB report surveys the local digital landscape

Jessica Tennant 29 Apr 2020

Image credit: Jo Szczepanska on .

Media

Back to basics: brand-safe communication strategies for Covid-19 and beyond

Gayle Edmunds 15 Apr 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

Trends

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

Mongezi Mtati 15 Jan 2020

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Research

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Image source: PwC global entertainment and media outlook.

Research

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty.

Research

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Big Tech squeezes into small shoes as it denies being anti-trust

Digital

Big Tech squeezes into small shoes as it denies being anti-trust

Derek Abdinor 23 Sep 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Advertising

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Research

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

UK adspend for 2018 soars to £23.6bn

Research

UK adspend for 2018 soars to £23.6bn

30 Apr 2019

Image source: Gallo/Getty.

Sponsorship

Four reasons that digital sponsorships provide exceptional ROI for SA brands

Mark Botha 8 Apr 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year

Advertising

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

6 ways to win with CX

CRM

6 ways to win with CX

Eben Esterhuizen 8 Feb 2019

Image supplied.

Advertising

Epica Awards Creative Circle debates: "Will responsibility kill creativity?"

12 Nov 2018

Vicki Myburgh, entertainment and media leader for PwC SA and

Research

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

Charles Murito, country manager of Google Kenya |

Advertising

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

The World’s Most Eligible Bachelor campaign.

Loeries Creative Week

APA results: Kenya's thriving advertising industry

4 Dec 2017

Is digital advertising worth all the hype?

Advertising

Is digital advertising worth all the hype?

Chris Brewer 4 Dec 2017

Gustav Goosen, head of IAB’s Research Council.

Research

Annual Internet Advertising Revenue Report released by PwC and IAB SA

8 Nov 2017

(c) georgejmclittle -

Research

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

Africa still mobile

Mobile

Africa still mobile

Danette Breitenbach 28 Sep 2017

Move over content and distribution, user experience is king

Trends

Move over content and distribution, user experience is king

22 Sep 2017