Marketing campaign | Bizcommunity

Marketing campaign | Bizcommunity

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Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

BusinessTech’s incredible audience of South African decision-makers

Online Media

BusinessTech’s incredible audience of South African decision-makers

Issued by Broad Media 7 Jan 2025

Helm wins CX Solutions Provider of the Year - Middle East and Africa

CRM, CX, UX

Helm wins CX Solutions Provider of the Year - Middle East and Africa

Issued by Helm 10 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

Bursaries, Scholarships & Finance

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

3 Dec 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Troye Sivan announced his new role in a mock press conference.

Marketing

Smirnoff's new Go OFF campaign: Troye Sivan as chief vibes OFFicer

19 Nov 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Sanlam revealed that the comedy show was in fact a marketing campaign. Source: Supplied.

Marketing

Sanlam teams up with Mpho Popps for financial literacy marketing campaign

23 Oct 2024

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Events

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Issued by BabyYumYum.com 21 Oct 2024

3 ways for South African businesses to stand out in the Black Friday frenzy

Online Media

3 ways for South African businesses to stand out in the Black Friday frenzy

Issued by Broad Media 16 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Digital

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Issued by Publicis Groupe Africa 2 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

Telkom and Levergy win big at 2024 Prism and New Gen Awards for Stand Tall campaign

PR & Communications

Telkom and Levergy win big at 2024 Prism and New Gen Awards for Stand Tall campaign

Issued by Levergy 1 Oct 2024

Retail Marketing

Shoprite reaffirms 45 year old brand promise in new campaign

25 Sep 2024

Legacy Lifestyle wins South African Loyalty Awards 'Best Programme of the Year' in Travel and Hospitality

CRM, CX, UX

Legacy Lifestyle wins South African Loyalty Awards 'Best Programme of the Year' in Travel and Hospitality

Issued by 1Africa Consulting 23 Sep 2024

All the 2024 South African Loyalty Awards winners

Retail

All the 2024 South African Loyalty Awards winners

16 Sep 2024

Publicis Groupe Africa celebrates 17 finalists at the New Gen Awards 2024

Marketing

Publicis Groupe Africa celebrates 17 finalists at the New Gen Awards 2024

Issued by Publicis Groupe Africa 9 Sep 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Innovative opportunity for aspiring marketers to showcase their skills

Events & Conferencing

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

Promotions & Activations

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

23 Aug 2024

Source: Supplied.

Banking

Absa CIB unveils Invested in Your Story brand

15 Aug 2024

Pictured: Marcel Swain, head of marketing: Premium beer for Heineken Beverages. Image supplied.

Behind the Selfie

#BehindtheSelfie: Marcel Swain, head of marketing: Premium beer for Heineken Beverages

Aa-isha Hassiem 21 Aug 2024

Source: Supplied. Director of Marketing EMEA at MRI Software.

Property

#Women'sMonth: Maxine Dursham transforms property marketing with innovation

Katja Hamilton 7 Aug 2024

Image source: Karolina Kaboompics from

Labour Law & Unions

Devil in the details: Calculating compensation for unfair dismissal

Ayanda Nkabinde and Soraia Machado 5 Aug 2024

Shein to open pop-up store in South Africa to woo more shoppers

Fashion & Homeware

Shein to open pop-up store in South Africa to woo more shoppers

Nqobile Dludla 25 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Pictured: Saajid Hoosen. Image supplied.

Behind the Selfie

#BehindtheSelfie: Saajid Hoosen, marketing manager at Michelin SA

Aa-isha Hassiem 5 Jul 2024

From Soweto to the Super Bowl... and back home to Jozi

Advertising

From Soweto to the Super Bowl... and back home to Jozi

Issued by aHead Marketing Services 18 Jun 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

LG launches global campaign ‘Optimism your feed’ to help bring more balance to social media feeds

Advertising

LG launches global campaign ‘Optimism your feed’ to help bring more balance to social media feeds

Issued by LG 6 Jun 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Here is what happens when you partner with MyBroadband

Online Media

Here is what happens when you partner with MyBroadband

Issued by Broad Media 28 May 2024

#OrchidsandOnions: DA crosses line in political persuasion

#OrchidsandOnions

#OrchidsandOnions: DA crosses line in political persuasion

Brendan Seery 27 May 2024

Why South Africa’s top companies advertise on BusinessTech

Advertising

Why South Africa’s top companies advertise on BusinessTech

Issued by Broad Media 23 May 2024

PR & Communications

Red Ribbon Communications elevates brand recognition in the renewable energy sector

Issued by Red Ribbon Communications 23 Apr 2024

How a top 5G provider rapidly grew its subscriber base in South Africa

Digital

How a top 5G provider rapidly grew its subscriber base in South Africa

Issued by Broad Media 18 Apr 2024