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News

A new view for 2025: Viu appoints Mediamark as its sales partner

Sales

A new view for 2025: Viu appoints Mediamark as its sales partner

Issued by Mediamark 17 Jan 2025

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

The biggest business news websites in South Africa

Online Media

The biggest business news websites in South Africa

Issued by Broad Media 13 Nov 2024

Independent media agencies must box smartly in a competitive world

Media

Independent media agencies must box smartly in a competitive world

Issued by Advertising Media Forum 29 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Biggest business and finance publications in South Africa

Online Media

Biggest business and finance publications in South Africa

Issued by Broad Media 18 Sep 2024

Marketers, media agencies find value in a dedicated SME audience

Marketing

Marketers, media agencies find value in a dedicated SME audience

Issued by SME South Africa 9 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Biggest news publications in South Africa

Media

Biggest news publications in South Africa

Issued by Broad Media 28 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

How to win a creative award - it's (almost) all in the wrapping

Advertising

How to win a creative award - it's (almost) all in the wrapping

Eve Langkilde 21 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Media

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Issued by MediaHeads 360 5 Aug 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

Spark Media wins Most Awards newspaper category

Newspapers

Spark Media wins Most Awards newspaper category

Issued by Spark Media 19 Sep 2023

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Source: © 123rf Claire Watt, senior account director, The Friday Street Club explains that strategic communication is a powerful way to achieve a climate safe future

ESG

South Africa’s creative industry: A ‘change agent’ for a climate safe future?

Claire Watt 6 Jun 2024

Fostering an effective agency-client partnership

Advertising

Fostering an effective agency-client partnership

Issued by Advertising Media Forum 4 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

Was media planning really less precise before AI?

Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

6 tips to help scale up your small business

SMEs

6 tips to help scale up your small business

Grant Lapping 29 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Marketing

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Source: Supplied.

Media

Media agencies pull Kate Middleton's photo amid manipulation allegations

11 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups

Digital

IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

The challenges of hyper focusing on digital metrics in South African advertising

Advertising

The challenges of hyper focusing on digital metrics in South African advertising

Issued by Advertising Media Forum 15 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Marketing

MMA's Smarties Awards achieves milestone with Warc 100 and RECMA inclusion

7 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

Marketing

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Sergio Lopez-Ferrero leads the cutting edge jury. Source: Supplied.

Advertising

Publicis Groupe's Sergio Lopez-Ferrero to lead NYF's Cutting Edge Jury

26 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024