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Clockwork secures 16 finalists at The Bookmark Awards 2024

Marketing & Media

Clockwork secures 16 finalists at The Bookmark Awards 2024

Issued by Clockwork 17 Jul 2024

(Image supplied)

Marketing & Media

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

Marketing & Media

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Was media planning really less precise before AI?

Marketing & Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing & Media

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Reaching the township shopper where they shop

Marketing & Media

Reaching the township shopper where they shop

Issued by Brandright 10 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Marketing & Media

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Marketing & Media

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing & Media

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: © Careers Publicis Groupe in Paris, France. Publicis is putting AI at its core to become the industry’s first intelligent system

Marketing & Media

Publicis Groupe's €300m investment plan for AI transformation

9 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

Marketing & Media

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Marketing & Media

Warc report: Advertising spend to double in 2024

18 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Marketing & Media

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Publicis Media making waves

Marketing & Media

Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

10 marketing trends for 2024

Marketing & Media

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Uncovering the unsettling trend in OOH advertising

Marketing & Media

Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Marketing & Media

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Issued by KLA 24 Oct 2023

Dentsu unveils the media trends set to shape 2024

Marketing & Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

The Primedia Group reveals fast-track growth at a closed industry event

Marketing & Media

The Primedia Group reveals fast-track growth at a closed industry event

Issued by Primedia Broadcasting 20 Sep 2023

Understanding the middle-class car buyer in SA

Marketing & Media

Understanding the middle-class car buyer in SA

Issued by KLA 19 Sep 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing & Media

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

African Bank joins forces with Brave Group and Media Mix 360

Marketing & Media

African Bank joins forces with Brave Group and Media Mix 360

Issued by Brave Group 17 Jul 2023

Marketing & Media

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing & Media

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Marketing & Media

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.

Marketing & Media

Creative agencies contribute to Spanish advertisers' business growth

14 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing & Media

Spanish advertisers double their investment in digital

12 Apr 2023

Marketing & Media

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Marketing & Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Marketing & Media

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Peter Langschmidt. Source: Supplied.

Marketing & Media

The PRC launches digital currency based on Google analytics

4 Nov 2022

Marketing & Media

Traditional marketing mediums still have a key role to play

Bonnie Ramaila 28 Sep 2022

Image supplied. Ronelle Bester, MD of Red Ribbon Communications, SA: "B2B brands need to take a leaf from consumer marketing playbooks and humanise their communications"

Marketing & Media

How to humanise your B2B marketing

Ronelle Bester 15 Sep 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Marketing & Media

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Marketing & Media

China and SA share a love for specialist agencies

5 Jul 2022

Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market

Marketing & Media

Key marketing and media agency trends in South Africa

13 Jun 2022

Supplied: From left: Angela Franken, campaign manager; Irina Vlad, MD and Bianca Uys, commercial director.

Marketing & Media

Interpreting data to drive dynamic creative

1 Jun 2022

iProspect Africa retains AB InBev account across all African markets

Marketing & Media

iProspect Africa retains AB InBev account across all African markets

Issued by Dentsu 14 Apr 2022

#OrchidsandOnions: A chilled 'coffee to go'

Marketing & Media

#OrchidsandOnions: A chilled 'coffee to go'

Brendan Seery 22 Mar 2022

Source: © AB InBev

Marketing & Media

Publicis awarded AB InBev US & European media buying & planning business

18 Mar 2022

Wavemaker South Africa bids farewell to Pick n Pay as the retailer moves media services in-house

Marketing & Media

Wavemaker South Africa bids farewell to Pick n Pay as the retailer moves media services in-house

Issued by Wavemaker 1 Mar 2022

The era of the super-consumer: why most brands get it wrong

Marketing & Media

The era of the super-consumer: why most brands get it wrong

Nhlanhla Nobanda 22 Feb 2022