Personalised advertising | Bizcommunity

Personalised advertising | Bizcommunity

News

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 22 hours

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

Was media planning really less precise before AI?

Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

Warc rankings for Media 100 revealed

Media

Warc rankings for Media 100 revealed

16 Mar 2022

The death of third-party cookies: What businesses and marketers need to know

Internet

The death of third-party cookies: What businesses and marketers need to know

Matthew Campbell 10 Feb 2022

2022 tech predictions: Smart glasses, drone delivery services, and more

Technology

2022 tech predictions: Smart glasses, drone delivery services, and more

Ronald Ravel 10 Dec 2021

FMCG

How big companies are targeting middle-income countries to boost ultra-processed food sales

Edwin Kwong, Joanna Williams, Phillip Baker, Rob Moodie and Thiago M Santos 22 Oct 2021

Planning for a world beyond third-party cookies

Branding

Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

Exploring digital signage in a post-Covid world

Digital

Exploring digital signage in a post-Covid world

18 Feb 2021

Digital media bootcamp: Personalise or perish

Digital

Digital media bootcamp: Personalise or perish

Adam Mitchell, Issued by Ninety9cents 5 Jul 2019

Let's talk influence, not influencer marketing

Social Media

Let's talk influence, not influencer marketing

Pieter Groenewald 28 May 2019

Hey C-suite: Use data-based marketing, just don't be creepy

Digital

Hey C-suite: Use data-based marketing, just don't be creepy

Jay Thomson 14 Dec 2018

Where will GDPR and PoPIA leave digital marketing?

Digital

Where will GDPR and PoPIA leave digital marketing?

Elizabeth de Stadler 23 May 2018

Data & Analytics

Voice assistants will have to build trust before we're comfortable with them tracking us

Louise Kelly and Kate Letheren 13 Mar 2018

#BizTrends2018: Personalised advertising, robots and AR

Trends

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

Tritech Media purchases majority in Ionizr

Digital

Tritech Media purchases majority in Ionizr

14 Apr 2016

Production

Quark acquires hyperpublishing technology

9 Apr 2010

Nigerian Marketnomics 2009: Part two

Marketing & Media

Nigerian Marketnomics 2009: Part two

Franklin Ozekhome 22 Jan 2009