Programmatic advertising | Bizcommunity

Programmatic advertising | Bizcommunity

News

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

Media

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

The Salesforce World Tour attracted over 2,000 attendees.

Technology

Salesforce world tour comes to SA with $5.8bn growth projected

Lindsey Schutters 7 Jun 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

#OrchidsandOnions

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

Brendan Seery 20 Mar 2024

When every pixel matters: Optimising website space to benefit readers and generate revenue

Online Media

When every pixel matters: Optimising website space to benefit readers and generate revenue

Issued by Membrana Media 7 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

Advertising

4 burning questions clients ask about digital campaigns

Natascha Torres 20 Jun 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Marketing

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Advancing Africa acceleration

Digital

Advancing Africa acceleration

Linda Snyman, Issued by Invibes Advertising 25 May 2023

Membrana Media: Empowering publishers with enhanced video production solution

Digital

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Digital

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Adclick Africa has just released their Digital Marketing Trends guide for 2022

Digital

Adclick Africa has just released their Digital Marketing Trends guide for 2022

Issued by Adclick Africa 19 Apr 2022

Unlocking the power of first-party data and proprietary audience

Advertising

Unlocking the power of first-party data and proprietary audience

Issued by Huawei 30 Mar 2022

Huawei Ads powers a 'Cookie-Free' world in 2022

Advertising

Huawei Ads powers a 'Cookie-Free' world in 2022

Issued by Huawei 15 Dec 2021

Entravision expands into Africa and acquires leading advertising solutions company 365 Digital

Advertising

Entravision expands into Africa and acquires leading advertising solutions company 365 Digital

Issued by 365 Digital 5 Nov 2021

Adclick website launch 2021

Digital

Adclick website launch 2021

Issued by Adclick Africa 12 Feb 2021

Programmatic advertising in Africa - a friend or foe?

Advertising

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

Branding

Adapting to the ever-changing requirements of brand safety

Megan Sayle, Issued by Dentsu 3 Sep 2020

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Media

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Britta Reid 22 Jul 2020

Rapid digital migration exposes data privacy concerns for children

Media & Entertainment Law

Rapid digital migration exposes data privacy concerns for children

13 Jul 2020

Research

SA Digital CX Report: The R1bn lesson in customer advocacy

1 Jul 2020

#OrchidsandOnions: Clever lockdown ads

Advertising

#OrchidsandOnions: Clever lockdown ads

Brendan Seery 12 May 2020

Do you have a contingency plan in place?

Marketing & Media

Do you have a contingency plan in place?

8 Apr 2020

Image source: Gallo/Getty Images.

Research

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Personalised programmatic advertising

Advertising

Personalised programmatic advertising

Issued by Dentsu 11 Nov 2019

Image credit: Cristina de los Santos on Unsplash.

Marketing

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

Economic trends that will dominate 2020

Trends

Economic trends that will dominate 2020

24 Jul 2019