Retail advertising | Bizcommunity

Retail advertising | Bizcommunity

News

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 2 days

Advertising

Trump's tariff order prompts ad spending cuts by Temu and Shein

17 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

The smart way to reach shoppers

Advertising

The smart way to reach shoppers

Issued by Smart Media 10 Mar 2025

Advertising

KFC’s Streetwise brand joins forces with Khuli Chana, Blxckie and 25K for Original Feeds Original campaign

21 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

ADFocus announces Ogilvy as Agency Group of The Year 2024

Advertising

ADFocus announces Ogilvy as Agency Group of The Year 2024

Issued by Ogilvy South Africa 4 Dec 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Spar’s new video Paris Impossible encourages support for South Africa’s Paralympians while showcasing its Spar2U delivery app (Image supplied)

Advertising

Spar’s Paris Impossible: Where laughter and patriotism meet

9 Sep 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

FMCG

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

Issued by Smart Media 28 Jun 2024

Image supplied. Sasko celebrated Freedom Day with its limited-edition half brown/half white loaf

Retail Marketing

Sasko’s half brown/half white limited-edition “freedom" loaf a celebration of Freedom Day

2 May 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Smart Media clinches triple victory at the Shop! Awards

In-store Media

Smart Media clinches triple victory at the Shop! Awards

Issued by Smart Media 23 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

#OrchidsandOnions: Shoprite Checkers and 99 cents keep raising the bar

#OrchidsandOnions

#OrchidsandOnions: Shoprite Checkers and 99 cents keep raising the bar

Brendan Seery 27 Sep 2023

Transforming retail advertising: exploring Smart Media's latest solutions

Retail Marketing

Transforming retail advertising: exploring Smart Media's latest solutions

Issued by Smart Media 28 Jun 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

#BehindTheBrandManager

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

DealFeed takes home 2 Silver MMA Smarties Awards

Advertising

DealFeed takes home 2 Silver MMA Smarties Awards

Issued by Vicinity Media 6 Apr 2023

How to use digital signage to your advantage during peak shopping seasons

Digital

How to use digital signage to your advantage during peak shopping seasons

22 Dec 2022

DealFeed - the digital transformation of the printed catalogue

Retail

DealFeed - the digital transformation of the printed catalogue

Issued by Vicinity Media 11 Nov 2022

Print media legend joins the Vicinity Media team!

Retail

Print media legend joins the Vicinity Media team!

Issued by Vicinity Media 1 Sep 2022

Image supplied. Checkers Sixty60's Locker Room sketch has had over eight million views on TikTok

Advertising

Faster than Mapimpi: Checkers Sixty60 Locker Room sketch

Danette Breitenbach 15 Aug 2022

Source: © Bokomo Celebrating its 100th year, Bokomo launched a new TVC: Good Things never grow old

Advertising

Good things never get old: Bokomo turns 100 years young

13 Jul 2022

Innovocean on track to begin OOH roll-out at the V&A in April

OOH

Innovocean on track to begin OOH roll-out at the V&A in April

Issued by Tractor Outdoor 31 Mar 2022

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

OOH

Innovocean wins bid for V&A Waterfront outdoor media, set to revolutionise DOOH in retail environments

Issued by Tractor Outdoor 26 Nov 2021

Innovocean wins exclusive advertising rights for V&A Waterfront

OOH

Innovocean wins exclusive advertising rights for V&A Waterfront

25 Nov 2021

Brave Group appointed as full-service group agency for The Building Company - a division of Pepkor's retail portfolio of brands

Marketing

Brave Group appointed as full-service group agency for The Building Company - a division of Pepkor's retail portfolio of brands

Issued by Brave Group 7 Oct 2021

Digital

Using digital to get ahead of your print limitations

JG Bezuidenhout 10 Aug 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

In-store Media

Smart Media launches Smart Grab & Go at in-store till points

Issued by Smart Media 22 Apr 2021

#OrchidsandOnions: Change is as good as...

#OrchidsandOnions

#OrchidsandOnions: Change is as good as...

Brendan Seery 16 Feb 2021

Screengrabs from the ad.

Advertising

#OrchidsandOnions: Less toil and trouble?

Brendan Seery 26 Nov 2019

Stu Stobbs, chief creative officer at 1886 agency.

Trends

#BizTrends2019: More ads. More extremist thinking

Stu Stobbs 18 Jan 2019

Guzzle launches B2B app for retail SMEs

Retail Marketing

Guzzle launches B2B app for retail SMEs

4 Oct 2018

Data & Analytics

Research points to AI driving disruption in analytics space

13 Mar 2018

Body positive movement a significant trend for ladieswear in 2018

Fashion & Homeware

Body positive movement a significant trend for ladieswear in 2018

18 Jan 2018

'Weather-sensitive' products: adjusting price and promotions to increase sales

Research

'Weather-sensitive' products: adjusting price and promotions to increase sales

Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

Behind the Selfie

#BehindtheSelfie with... Andrew Brand

Leigh Andrews 29 Nov 2017

Morris and Mtongana.

Design

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Image © Jan Verboom, photographer at Roodebloem Studio.

Advertising

Graham Lang on leaving the SA creative industry in good hands

Leigh Andrews 6 Oct 2017

Retail

New Makro Fixtures Installed

Issued by MegaVision Media 24 Apr 2017

Jet campaign gives moms a cheeky moment with Fezile Mkhize

Retail Marketing

Jet campaign gives moms a cheeky moment with Fezile Mkhize

11 May 2017

Marketing

Five reasons why a professional business sign makes bottom-line sense

Chans Weber 24 Apr 2017

CRM, CX, UX

So we've created a world of consumers... now what?

Chemory Gunko 5 Jan 2017

Global examples of advertising to avoid

Advertising

Global examples of advertising to avoid

Leigh Andrews 27 Oct 2016