Social media advertising | Bizcommunity

Social media advertising | Bizcommunity

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Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

SMEs

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

Janice Johnston, Issued by Edge Growth 24 Jan 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Marketing

SUV brand Jetour recruits five local lifestyle, travel and tech trendsetters

6 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

Social Media

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Manuela Dias de Deus is the founder of the DStv Content Creator Awards. Source: Supplied.

Women's Month

#WomensMonth: Manuela Dias de Deus on elevating South African creators

Karabo Ledwaba 26 Aug 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Youth Month

Harnessing the power of youth: The future of brand marketing

Ilhaam Sass, Issued by 3RC 3 Jun 2024

Social Media

Reddit’s share price has held since it went public, but the firm’s unique structure could be its undoing

Larisa Yarovaya 15 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The power of many: How a multimedia approach enhances products and business

Marketing

The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024

IAB Bookmarks Awards

IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Advertising

Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

Denitsa Dineva 11 Dec 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

An open letter to Facebook from a very frustrated marketer

Social Media

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

Advertising

The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Advertising

Political advertising makes a comeback on X

30 Aug 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency

IAB Bookmarks Awards

#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media

Social Media

Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers

Social Media

TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

Image supplied. Nike’s Chase The Day is bursting with youthful energy

Advertising

Nike's Chase The Day campaign breaks the rules

10 Jul 2023

Once again, Prebo Digital achieves Google Premier Partner status

Digital

Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023

Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement

CRM, CX, UX

5 benefits of conversational marketing

Joseph Neusu 3 Feb 2023

Trends every SME should look into in 2023

SMEs

Trends every SME should look into in 2023

Issued by SME South Africa 1 Feb 2023

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Marketing

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Issued by VML 19 Jan 2023

Local proptech developer secures $4.5m in funding

Proptech

Local proptech developer secures $4.5m in funding

19 Jan 2023

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond

Trends

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond

Issued by Smart Media 9 Jan 2023

#OrchidsandOnions: The real price of shock value

#OrchidsandOnions

#OrchidsandOnions: The real price of shock value

Brendan Seery 13 Dec 2022

Source © Ufuk Uyanik Craig Hanabus says it’s very likely that Twitter is dead

Social Media

Is Musk putting the twit back into Twitter?

Craig Hannabus 28 Nov 2022

#OrchidsandOnions: In the tough going, get giggling

#OrchidsandOnions

#OrchidsandOnions: In the tough going, get giggling

Brendan Seery 28 Nov 2022

Social Media

Why Meta's share price collapse is good news for the future of social media

Renaud Foucart 7 Nov 2022

#OrchidsandOnions: Leading by example

#OrchidsandOnions

#OrchidsandOnions: Leading by example

Brendan Seery 24 Oct 2022

Social Media

#TheSocialAshTag: New social media platforms you should know about

Ashleigh Burton 17 Oct 2022

#OrchidsandOnions: Everything we know is changing

#OrchidsandOnions

#OrchidsandOnions: Everything we know is changing

Brendan Seery 10 Oct 2022

Image supplied: Head of content at Warc Media, Alex Brownsell

Research

Warc global ad trends: Connecting with Gen Z

7 Oct 2022

5 key trends that will impact e-commerce in 2023

Trends

5 key trends that will impact e-commerce in 2023

29 Sep 2022

Long-term digital marketing - the winning strategy

Marketing

Long-term digital marketing - the winning strategy

Issued by Broad Media 13 Sep 2022

#OrchidsandOnions: Content still carries us to triumph

#OrchidsandOnions

#OrchidsandOnions: Content still carries us to triumph

Brendan Seery 5 Sep 2022