Targeted advertising | Bizcommunity

Targeted advertising | Bizcommunity

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Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

Transforming the supermarket experience: Elevate your retail space with Smart Media

Retail

Transforming the supermarket experience: Elevate your retail space with Smart Media

Issued by Smart Media 28 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Fashion

#WomensMonth: Biance Van Zyl, founder of House of Play, launches athleisure brand in SA

Evan-Lee Courie 7 Aug 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Sho't Left Travel Week relaunched: Boosting domestic tourism in South Africa

Travel

Sho't Left Travel Week relaunched: Boosting domestic tourism in South Africa

Robin Fredericks 4 Jun 2024

Apple has evolved its Find My service to be always on which benefits device users, but also compromises safety.

Cybersecurity

Apple may have turned Wi-Fi routers into a privacy threat

Lindsey Schutters 22 May 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

How to create impactful township marketing campaigns that deliver

Marketing

How to create impactful township marketing campaigns that deliver

Issued by Think Digital 6 May 2024

The new frontier: AI-driven marketing in the digital age

Digital

The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Reaching the township shopper where they shop

Marketing

Reaching the township shopper where they shop

Issued by Brandright 10 Apr 2024

Marketing

#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

The township economy is a boon for savvy brands who know how to reach it

Marketing

The township economy is a boon for savvy brands who know how to reach it

Issued by Brandright 4 Mar 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Leveraging AI: The secret weapon for your side hustle

Entrepreneurship

Leveraging AI: The secret weapon for your side hustle

Kerushan Govender 12 Feb 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

Advertising

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

Advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Social Media

Disinformation is part and parcel of social media’s business model, new research shows

Carlos Diaz Ruiz 24 Nov 2023

The dark side of social capital

Management & Leadership

The dark side of social capital

Auguste (Gusti) Coetzer, Issued by Auguste Coetzer Executive Recruitment 27 Oct 2023

M-commerce is changing how retailers engage with its customers

E-commerce

M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Property

Unlocking the best price: how the right agent can maximise your home's value

27 Sep 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Advertising

Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know

Erica Mealy 11 Sep 2023

Driving sales with Smart Media in 2024: In-store advertising solutions in Dis-Chem stores

Retail

Driving sales with Smart Media in 2024: In-store advertising solutions in Dis-Chem stores

Issued by Smart Media 3 Aug 2023

Golf Ads introduces Golf Digital to engage affluent consumers

OOH

Golf Ads introduces Golf Digital to engage affluent consumers

Issued by Provantage 20 Jul 2023

Why Meta's Threads app is the biggest threat to Twitter yet

Technology

Why Meta's Threads app is the biggest threat to Twitter yet

Lisa M. Given 7 Jul 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

Trends

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

Social Media

Social media: The channel to build and maintain customer brand loyalty

Frik van der Westhuizen 27 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?

OOH

Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Source © Jakub Jirsák

Digital

Valpak outlines ongoing transformation

7 Dec 2022

Social engineering and social media scams highlighted as major risks this Fraud Awareness Week

Social Media

Social engineering and social media scams highlighted as major risks this Fraud Awareness Week

Issued by Bullion PR & Communication 16 Nov 2022

Social Media

Why Elon Musk's first week as Twitter owner has users flocking elsewhere

Diana Bossio 4 Nov 2022

The ads have eyes - is surveillance advertising worth the risk?

Advertising

The ads have eyes - is surveillance advertising worth the risk?

Tracy Branfield, Issued by Clockwork 30 Mar 2022

The death of third-party cookies: What businesses and marketers need to know

Internet

The death of third-party cookies: What businesses and marketers need to know

Matthew Campbell 10 Feb 2022

As OOH audiences come back in full force Primedia Outdoor expands their urban digital network

OOH

As OOH audiences come back in full force Primedia Outdoor expands their urban digital network

Issued by Primedia Out-of-Home 17 Jan 2022

WhatsApp co-founder Brian Acton joins Signal as interim CEO

Services

WhatsApp co-founder Brian Acton joins Signal as interim CEO

11 Jan 2022

Advertising

Research reveals what will reap benefits from decline of third-party cookies

22 Nov 2021

Unpacking the 2021 Top Companies South Africa Reputation Index methodology

Branding

Unpacking the 2021 Top Companies South Africa Reputation Index methodology

Issued by Media Torque & Events 27 Aug 2021

Rutendo Nyamuda, Julian Jordaan, Sibabalwe Sineke, Khuthala Gala Holten, and Craig Swartz.

Digital

#IABInsightSeries: Digital audio marketing

25 Aug 2021

And that's how the marketing cookie crumbles

Marketing

And that's how the marketing cookie crumbles

Issued by VML 15 Jul 2021