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Advertising Video South Africa

A journey through tea

When Egg Films director Sunu was first tasked with directing a commercial for M&C Saatchi Abel and Freshpak Rooibos, South Africa's iconic tea brand, Sunu set about creating a story with an intrinsic focus on the tea. In order to achieve this, the commercial features the Rooibos plant as the hero and takes the viewer on a journey through its life process.

Original Article

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