One Club holds first neurodiversity creative workshop

The One Club for Creativity recently held its first neurodiversity creative workshop for talented artists with developmental disabilities. The PSAs Gone Wild workshop was coordinated with nine leading agencies and production companies.

Creative teams from BBDO New York, Edelman, McCann Health and R/GA New York were paired with four artists represented by LAND Studio & Gallery in Brooklyn, a unique nonprofit day habilitation programme run by curator Matthew Murphy for artists with developmental disabilities that teaches life skills through the modality of art.

For three hours on each of the first three days of the workshop, artists and creatives worked to develop PSA announcements on any topic of interest to the artists. The teams discussed concepts, and artists created elaborate storyboards to convey each message.

On the fourth day, each team presented their PSA to a panel of production company representatives from Chelsea Pictures, Final Cut, Ghost Robot, Psyop and Stockade Works, who will now consider the production of one or more of the ideas.

The PSAs, illustrated in each artist's unique style, spanned a range of topics - from childhood depression to female empowerment as well as alcoholism in law enforcement.

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