#ACACelebratingDiversity: Going for Gold with Alistair King and Sydney Mbhele
Watch and listen to Alistair King, CCO and founder King James Group one-on-one with Sydney Mbhele, chief executive brand, Sanlam Group, on their recent campaign which brought home gold for The Olympian. The campaign was a groundbreaking creative solution that allowed SA gymnast Caitlin Rooskrantz to be the only athlete the world saw go through her routine in 2020 at the exact time she would have performed at the Tokyo Olympic Games.
Hosted by Rutendo Nyamuda, the discussion touches on topics such as the role of the communications industry and confident brands to be the storytellers and economic drivers behind greater inclusivity in the creative and other sectors - this being the third of our 6-part series of discussions around the value of diversity and inclusion in the SA ad industry - made possible by the ACA.
#ACACelebratingDiversity:Overcoming Covid-19 constraints to create one of the most liked ads of 2020
#ACACelebratingDiversity: Going for Gold with Alistair King and Sydney Mbhele
#ACACelebratingDiversity: In conversation with Darling Film’s femme filmmakers
Celebrating Diversity & Inclusivity in the SA ad industry: Made possible by the ACA: E1
#ACACaresCovid19: #BrandAdland - Building leadership, livelihoods and legacies
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
#ACACaresCovid19: Unlocking value chains in smaller, transformed and Black-owned agencies
#ACACaresCovid19: New north, new narratives and nation building
#ACACaresCovid19: The new currency of humanity; the real value in human values
#ACACaresCovid19: Investing in culture, content and creativity
#ACACaresCovid19: Contracts, communication and collaboration
#ACACaresCovid19: The creative value chain, procurement and marketing working towards common goals
#ACACaresCovid19: Where business and creative strategy meet
#ACACaresCovid19: Liquidity and the Economics of Advertising
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