This collaboration solves digital advertising’s existing constraints of real-time targeting, performance analytics, and accessibility.
Advertima’s visual-spatial sensors capture real-time anonymised audience data, transformed into specific pre-defined segments. This enables precise impression-based direct I/O and programmatic campaign delivery to target audiences, mirroring online capabilities.
PADS4 and Advertima have developed a seamless integration that combines Advertima’s real-time audience data with PADS4’s real-time CMS ad-serving digital signage on a singular edge device.
With both software applications integrated into the same hardware, PADS4 customers have unparalleled access to a cost-effective real-time solution that accelerates audience targeting, optimizes ad plays, and surpasses current AI-based audience measurement tools.
“We're excited to partner with Advertima and provide our customers with an extremely advanced and streamlined way to target and serve the right ad to the right audience at the right time,” said Emmanuel Bonnargent, PADS4's chief commercial officer.
“Having one integrated hardware system helps our retail customers optimise their capex while improving campaign performance for their advertisers and driving better business results.”
Theo Schilter, Advertima’s chief product and technology officer, added: “Achieving this level of in-store media innovation alongside PADS4 is a major milestone that’s unmatched in retail environments.”
This collaboration empowers retailers to:
The Advertima and PADS4 partnership creates one integrated system that replaces the separate CMS hardware, offering a scalable, audience-based digital signage solution.
AV Integrators now have access to a seamless solution that can handle their complex needs, including:
