Cold and iced coffee trending in the South African market

Insight Survey’s latest South African Coffee Industry Landscape Report 2024 carefully uncovers the global and local Coffee market, based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African Coffee industry environment and its future.

In 2024, the global Coffee market is expected to reach an estimated value of approximately $468.2bn. Furthermore, the market is projected to increase at a compound annual growth rate (CAGR) of 4.1%, to reach a value of approximately $549.6bn by 2028, as illustrated in the graph below.

Source: Statista Graphics by Insight Survey

Locally, the South African Coffee market experienced very strong growth in terms of off-trade retail value, at current 2023 prices, achieving a significant increase of 15.8% year-on-year, relative to 2022. This increase is expected to continue, with the market forecast to grow at a CAGR of 11.2% between 2024 and 2028.

Growth of the global and local Coffee market can, in part, be attributed to the introduction of innovative cold and iced Coffee products, such as the release of new ready-to-drink (RTD) iced latte products by United Kingdom-based Arctic Coffee, as well as celebrity-owned Chamberlain Coffee, representing an expansion of existing Coffee ranges. Chameleon Organic Coffee has also jumped on the RTD cold Coffee trend, with its recent cold brew products inspired by popular Girl Scout Cookie flavours, in collaboration with Girl Scouts of the United States of America.

Global players are also launching new cold and iced instant Coffee products, such as Nescafe, which plans to capitalise on the cold Coffee trend, with the launch of its Espresso Concentrate product, in Sweet Vanilla and Espresso Black variants, offering consumers a premium at-home cold Coffee experience. Maxwell House by Kraft Heinz Coffee also introduced its Iced Latte with Foam instant Coffee product in vanilla, hazelnut, and caramel flavours, which uses cold-stirred foam technology to create a creamy and flavourful iced latte without the need for specialised Coffee shop equipment.

This is also resulting in new technological innovations being released into the market. For example, De’Longhi recently debuted a new technology for making cold brew Coffee, in the form of two new Coffee machines. These machines use proprietary cold extraction technology to address the growing consumer demand for iced Coffee beverages.

This trend has also swiftly made its way to the South African market, with local players introducing new cold and iced RTD Coffee products, and is also evident in the Coffee shop space, with several local Coffee chains expanding their in-store menus with exciting and refreshing cold and iced Coffee creations.

As an example of ready-to-drink (RTD) innovations, popular local Coffee brand, Douwe Egberts South Africa, recently introduced two new RTD iced Coffee products, that utilise 100% premium Arabica Coffee beans and are packaged in a convenient can. These products include the Ice Cappuccino variant, which incorporates a blend of iced Coffee with milk, infused with a subtle cocoa essence, as well as the Ice Mocha Latte iced Coffee, which boasts a creamy texture and a gentle mocha flavour.

In terms of Coffee shops, Vida e Caffé recently added two new cold/iced Coffee drinks to its in-store menu, which are being promoted as being refreshing by using terms like ‘summer sips’ and ‘flavours of summer’. This includes the Ruby Chocolate Whipped Caffè, which incorporates a ruby chocolate flavour, a single shot of espresso, and micro foamed milk, topped with cold whipped foam, as well as the Americano Whipped Caffè, which incorporates a single shot of espresso and cold water over ice, topped with cold whipped foam.

Furthermore, Mugg & Bean also introduced an innovative iced Coffee offering to its On-the-Move menu, namely Vietnamese Over Ice Coffee. According to the company, this offering is ideal for on-the-go consumption during warmer weather, with a refreshing blend that also incorporates condensed milk for added sweetness.

The South African Coffee Industry Landscape Report 2024 (158 pages) provides a dynamic synthesis of industry research, examining the local and global Coffee industry from a uniquely holistic perspective, with detailed insights into the entire value chain – market sizes and forecasts, industry trends, latest innovation and technology, key drivers and challenges, as well as a manufacturer and distributor overview, retail, and pricing analysis.

Some key questions the report will help you to answer:

• What are the current market dynamics (production, consumption, trade, pricing) of the global and South African Coffee industry?
  
• What are the latest global and South African Coffee industry trends, innovation and technology, drivers, and challenges?
  
• What are the South African Coffee market size value and volume trends (2018-2023) and forecasts (2024-2028), as well as channel distribution?
  
• Which are the key manufacturers, distributors, roasters, and retail players in the South African Coffee industry?
  
• What is the latest company news for key players in terms of products, new launches, and marketing initiatives?
  
• What are the prices of popular Coffee brands and products (instant, ground, beans, capsules and ready-to-drink) across South African retail outlets?

Please note that the 158-page full report is available for purchase for R45,000.00 (excluding VAT). Alternatively, individual sections can be purchased for R20,000.00 (excluding VAT).

For more information, please email az.oc.yevrusthgisni@ofni, call our Cape Town office on (021) 045-0202, or Johannesburg office on (010) 140- 5756.

To view the brochure: South African Coffee Industry Landscape Brochure 2024

About Insight Survey:

Insight Survey is a South African B2B market research company with more than 15 years of heritage, focusing on business-to-business (B2B) and industry research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

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