Is OpenAI shifting gears to an advertising model? Maybe
OpenAI, the $150bn AI powerhouse behind ChatGPT, is considering integrating advertising into its products as part of its transition to a for-profit structure.
Source: www.unsplash.com
In an interview with the Financial Times, chief financial officer Sarah Friar stated that the company is “weighing up an ads model” and emphasised being “thoughtful about when and where” advertisements would be implemented.
The company, which raised $6.6 billion in funding in October, has been recruiting advertising talent from industry giants like Meta and Google, according to sources and LinkedIn data analysed by the FT.
Despite exploring potential revenue streams, Friar later sent a statement clarifying that OpenAI has “no active plans to pursue advertising” at this time, focusing instead on the rapid growth and opportunities within its existing business model.
As the AI sector surges, OpenAI aims to monetise its offerings, including its AI-powered search engine. Meanwhile, competitors like Perplexity have already begun piloting advertising in their products.
Related
Matias Rodsevich | PR & AI: A marriage of ethical considerations 6 Mar 2025 Guardian Media Group taps into AI's potential with OpenAI collaboration 17 Feb 2025 California AG puts AI firms on notice, and we know DeepSeek’s secret 29 Jan 2025 AI - My unexpected ally 28 Nov 2024 Orange calls on Meta and OpenAI for African language models 27 Nov 2024 Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI 6 Nov 2024
