SA’s vehicle market driven by strong rental and car sales despite export slump

Source: Pexels

Export sales decreased by 12,210 units, or 28,6%, to 30,431 units in November 2024 compared to the 42,641 vehicles exported in November 2023.

Overall, out of the total reported industry sales of 48,585 vehicles, an estimated 39,450 units, or 81,2%, represented dealer sales, an estimated 14,6% represented sales to the vehicle rental industry, 2,4% to government sales, and 1,8% to industry corporate fleets.

The November 2024 new passenger car market at 35,101 units had registered an increase of 5,849 cars, or a gain of 20,0%, compared to the 29,252 new cars sold in November 2023. Car rental sales accounted for a sound 19,5%, or one out of five new passenger vehicle sales during the month.

Domestic sales of new light commercial vehicles, bakkies and mini-buses at 10,827 units during November 2024 had recorded a decrease of 2,110 units, or a loss of 16,3%, from the 12,937 light commercial vehicles sold during November 2023.

Medium and heavy truck segments

Sales for medium and heavy truck segments of the industry reflected a weak performance in November 2024 and at 699 units and 1,958 units, respectively, recorded a decrease of 71 units, or 9,2% from the 770 units sold in November 2023 in the case of medium commercial vehicles, and, in the case of heavy trucks and buses a decrease of 10 vehicles, or 0,5%, compared to the 1,968 units sold in the corresponding month last year.

Export sales and new passenger car sales

The November 2024 export sales at 30,431 units reflected a decrease of 12,110 vehicles, or a loss of 28,6%, compared to the 42,641 vehicles exported in November 2023. For the first 11 months of the year, vehicle exports were now 23,9% below the corresponding period 2023.

Robust new passenger car sales once again stood out as a shining beacon in a new vehicle market reflecting a mixed performance during November 2024.

Along with sound seasonal sales to the vehicle rental industry and five consecutive months of lower consumer inflation, a second interest rate cut of 25 basis points by the South African Reserve Bank during the month sparked positive sentiment.

In view of the stronger year-end performance, new vehicle sales were now only 3,5% below the corresponding period 2023, but unlikely to return to the pre-pandemic level after four years in 2024. Further interest rate cuts in the new year would support vehicle affordability across all the various segments.