Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
Distell has awarded Net#work BBDO Cape Town the Viceroy account, adding to the list as the seventh Distell brand name already represented creatively by the agency. The three way pitch between Net#work BBDO CT, Draft FCB and TBWA called for fresh thinking and an innovative execution which needed to solve a unique challenge facing Distell.