Latest newsArtificial intelligence is no longer a futuristic concept — it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does AI really mean for agencies, brands, and marketers? How is it already being used? What are the legal, ethical, and creative implications? And most importantly, how can industry professionals stay ahead of the curve? 19 Feb 2025 Read more The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite industry participation, elevate awareness, and position the Effies as the premier recognition of marketing effectiveness. Tasked with delivering a campaign that would drive meaningful results, Lobengula Advertising developed a pro bono creative strategy that not only met but exceeded expectations – surpassing the 15% growth target, with 78 entries received. 11 Feb 2025 Read more The Association for Communication and Advertising (ACA), in partnership with GIB Insurance, is pleased to announce that applications are now open for the fifth intake of the ACA Women in Leadership Programme. Since its inception, this programme has provided over 80 women with an opportunity to develop their leadership capabilities, strengthening the industry’s leadership pipeline and advancing gender transformation in the advertising, marketing, and communications sectors. 10 Feb 2025 Read more The Association for Communication and Advertising (ACA), in partnership with the Media Diversity and Development Agency (MDDA) and the Economic Development Fund (EFD), is offering four fully-paid 12-month internships for recent graduates or matriculants looking to start an exciting and fulfilling career in advertising and communications. The internship period will commence in February 2025. 19 Dec 2024 Read more South Africa’s poor showing at international awards reflects a notable drop in standards. It’s not too late to change direction. 4 Dec 2024 Read more The ACA Producers Committee plays a pivotal role in the evolution of production within the South African advertising landscape. Made up of senior producers from across its member agencies, the committee serves as a vital resource, keeping agency producers informed about legislative changes and best practices. This includes nurturing important industry relationships, such as those with the National Association of Model Agencies (NAMA) and the Commercial Producers Association (CPA), and reviewing key contractual changes between model agencies, performers, and production companies. 25 Nov 2024 Read more Sharleen James, chairperson of the ACA, addresses the gap between compliance and genuine transformation in South Africa’s advertising industry. She emphasises the need for authentic empowerment, structural leadership changes, and meaningful enterprise development to foster real inclusivity and diversity, moving beyond mere regulatory targets toward lasting cultural and creative impact. 5 Nov 2024 Read more Sharleen James, chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘tribes’. These efforts are aimed at ensuring the ACA remains relevant and influential in shaping the future of the advertising and communications industry. 19 Sep 2024 Read more Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled 'Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness', this dialogue provided a robust platform for discussions about strategic influencer engagement and its impact on brand growth and consumer interaction. 10 Sep 2024 Read more Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards South Africa programme following the first round of judging which took place at the end of July. Effie Awards finalists earn points toward the global Effie Index and attaining finalist status ensures that agency and client partnerships are globally recognized for having implemented campaigns that delivered against business objectives. 15 Aug 2024 Read more Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. 13 Aug 2024 Read more Effie South Africa is proud to announce the Grand Jury for the 2024 Effie Awards. Assembled to select the most effective marketing effort of the year, the Grand Effie Jury comprises eleven of the industry's most distinguished leaders from diverse sectors, including creative agencies, marketing, and strategic planning. 12 Aug 2024 Read more Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype - Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22 August at the Discovery Group HQ in Sandton. 1 Aug 2024 Read more The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024 programme will be revealed at a gala awards ceremony to be held in October in Johannesburg. 3 Jul 2024 Read more Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme "From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem," the dialogue provided a valuable platform for discussions regarding collaboration among key stakeholders in the advertising community. 10 Jun 2024 Read more Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. SA’s Joe Public features as the most effective independent agency in the Middle East & Africa. 6 Jun 2024 Read more The Association for Communication and Advertising (ACA) South Africa is pleased to announce the new board of directors for the 2024/25 fiscal year. 31 May 2024 Read more The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. 28 May 2024 Read more
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