Latest newsEffie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme "From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem," the dialogue provided a valuable platform for discussions regarding collaboration among key stakeholders in the advertising community. 10 Jun 2024 Read more Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success. Close competition amongst agencies illustrates commitment to effectiveness globally. SA’s Joe Public features as the most effective independent agency in the Middle East & Africa. 6 Jun 2024 Read more The Association for Communication and Advertising (ACA) South Africa is pleased to announce the new board of directors for the 2024/25 fiscal year. 31 May 2024 Read more The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. 28 May 2024 Read more The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. 23 Apr 2024 Read more The Association for Communication and Advertising (ACA) is pleased to provide an update on its internship programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. 15 Mar 2024 Read more Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries. 19 Feb 2024 Read more The Association for Communication and Advertising (ACA) announces that Mathe Okaba, who served as chief executive officer for over five years, stepped down from her role in December 2023. The board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as interim executive director on a fixed-term contract. 29 Jan 2024 Read more Effie South Africa proudly announces that South Africa’s most effective marketing campaign of 2022, ‘Bride Armour’, created by Ogilvy South Africa for Carling Black Label, has been recognised as a Global Grand Contender in the prestigious 2023 Global Best of the Best Effie Awards. 7 Dec 2023 Read more Effie Awards South Africa proudly announces its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This collaboration represents a significant milestone in the South African marketing and advertising sector, providing invaluable insights for entrants, marketers, and advertising agencies. 16 Oct 2023 Read more The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will spotlight technology's pivotal role in propelling marketing objectives and driving tangible business outcomes. 22 Sep 2023 Read more The Association for Communication and Advertising is pleased to announce the incoming Board of Directors for the 2023/2024 fiscal year, as elected at the association's 76th Annual General Meeting held on Tuesday, 11 July 2023. Thabang Skwambane was elected to the position of chair and Sharleen James to that of vice chair. The newly elected executive committee includes John Dixon, Wayne Naidoo and ACA CEO, Mathe Okaba. 20 Jul 2023 Read more The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the third intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. 19 Jul 2023 Read more The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry's ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The winners of the 2023 programme will be announced at a gala awards ceremony to be held in Johannesburg on 15 September 2023. 11 Jul 2023 Read more Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. 7 Jul 2023 Read more Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss 'Creative & Effective Marketing' ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in terms of ensuring marketing delivers on both metrics of creativity and effectiveness. 18 May 2023 Read more
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