Checkers launches neighbourhood stores, dubbed Checkers Foods

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Checkers launches neighbourhood stores, dubbed Checkers Foods

Shoprite Group has launched smaller-format Checkers supermarkets, called Checkers Foods, catering to growing demand from customers for Checkers stores in their neighbourhoods.
Source: Supplied
Source: Supplied

The first Checkers Foods store has opened at the Weltevreden Park Shopping Centre in Roodepoort, Gauteng, with additional neighbourhood stores planned for Westlake and Franschhoek in the Western Cape and Ballito in KwaZulu-Natal early next year.

The launch of the Checkers Foods at the Weltevreden Park Shopping Centre in Roodepoort has created 71 new jobs, Checkers said.

The new 1,200m2 store boasts an expanded fresh food offering with solution-based convenience ranges curated to meet specific customer needs, including lunch, braai, dinner or emergency purchases.

Source: Supplied
Source: Supplied

Conveniently located and ideal for quick top-up shops, Checkers Foods offers:

• An impulse island – with ready-to-eat options such as fresh sushi and sandwiches
• Exclusive brands, such as Forage & Feast and Simple Truth
• A butchery with free range chicken and restaurant-quality steak
• A bakery with artisan breads
• Fresh flowers
• A wine cellar
• Starbucks

“We have spent a great deal of time to understand what our customers want and how they like to shop, and the new format Checkers Foods neighbourhood store was designed with the customer at the forefront. The result is an improved shopping experience with fantastic fresh foods on offer, together with the convenience, quality, value and competitive pricing customers have come to expect from Checkers,” said Willem Hunlun, chief operating officer at Checkers.

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