Branding metered cabs boost adidas new brand

New Wave Outdoor Media is boosting the brand awareness of adidas Ultra Boost through branded metered cabs across the country and at all the hotspots, including Cape Town International Airport to get the most visual impact and drive awareness of the brand.

Senior Manager of Omichannel Marketing for adidas, Lisa Ziegenhardt, says, "Running is a key focus for the brand and our partnership with the Old Mutual Two Oceans Marathon is testament to that. Ultra Boost is an exciting campaign for us to encourage trial of the product and to remind consumers about this running revolution.

"By selecting this innovative form of OOH media, we play on the promise that 'energy takes over' offering consumers a reason to believe and a subsequent reason to buy. The added offer of 'Boost Guarantee' allows consumers a 30-day trial period to experience the ultimate in energy return for themselves or we'll offer them a full refund."

Warren Wiener from New Wave Outdoor Media adds, "It's a privilege for us to be working with an international brand such as this. It was a natural fit for it to choose the metered cabs medium as it was looking to target a large quantity of people towards and after the Old Mutual Two Oceans Marathon."