Digital Marketing Performance Analyst

Remuneration:	negotiable
Location:	Johannesburg
Remote work:	Some remote work allowed
Education level:	Degree
Job level:	Mid/Senior
Type:	Permanent
Company:	Everlytic

Are you a data-driven marketing expert with a talent for turning insights into action? Everlytic, a leading SaaS provider of B2B bulk communication solutions, is seeking a seasoned digital marketing performance analyst to deliver insights that drive strategy, optimise marketing efforts, and support business growth. This role offers opportunities for career development in advanced analytics, product strategy alignment, and leadership in a fast-growing SaaS environment.

Key responsibilities

Market research and insights

• Conduct research on market trends, customer behaviours, and competitor strategies.
• Analyse digital marketing trends to identify opportunities and propose strategies for growth.

Data analysis and reporting

• Develop and maintain dashboards to provide actionable insights.
• Extract and interpret data from sources such as Google Analytics (GA4), CRM systems, and social media.
• Perform advanced analysis, including pivot tables and complex formulas, to drive insights into customer acquisition, engagement, and retention.

Product collaboration

• Align marketing insights with product development to optimise features and address customer needs.
• Identify data-driven product enhancement opportunities and support go-to-market strategies.

Campaign optimisation

• Evaluate A/B tests, conversion metrics, and customer journeys.
• Provide insights to improve lead generation efficiency, campaign ROI, and product adoption.

Customer data management

• Manage and structure customer data for accurate and compliant reporting.
• Work with teams to implement best practices for data collection and usage.

Stakeholder communication

• Present findings and recommendations to stakeholders clearly and effectively.
• Act as a point of contact for data requests, ensuring timely delivery.

Qualifications and skills

Experience

• Minimum eight years in data analysis or digital marketing research, with a focus on SaaS or B2B businesses.

Technical skills

• Advanced Excel skills, including pivot tables and advanced formulas.
• Proficiency in Google Analytics 4 (GA4) and familiarity with Salesforce, HubSpot, and LinkedIn Analytics.
• Knowledge of data visualisation tools such as Power BI or Tableau is advantageous.

Analytical skills

• Ability to analyse complex data sets and derive strategic insights.
• Experience with A/B testing and campaign analysis.

Soft skills

• Attention to detail and strong communication skills.
• Ability to work independently and collaboratively.

Educational background

• Bachelor’s degree in marketing, data science, business analytics, or a related field; a master’s degree is a plus.

Apply now to help Everlytic drive growth and success through data-driven insights.

Company Description

Why Everlytic?
At Everlytic, we value innovation, teamwork, and a commitment to continuous improvement. Join a team where your voice is heard, and your insights drive our growth. We’re looking for a candidate with a passion for staying ahead of digital marketing trends, exploring emerging tools, and continuously testing and iterating to optimise performance. This role offers the chance to make a direct impact, advance your skills, and grow with us as we expand both in South Africa and internationally.

Posted on 18 Nov 15:06, Closing date 31 Dec