Chief Marketing OfficerRemuneration: | market-related | Location: | Cape Town | Job level: | Senior | Type: | Permanent | Company: | Ad Talent Africa | Who are we: We are a globally recognised destination management organisation. Who are we looking for:
A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can: - Craft transformative campaigns that connect with millions of travellers?
- Leverage the latest digital platforms to build a future-fit destination brand?
- Inspire communities, preserve natural beauty, and drive sustainable growth?
If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine. What will you do: As the chief marketing officer, you will: - Shape the Vision: Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.
- Build the Brand: Enhance and oversee iconic brands that inspire local and global audiences.
- Embrace Technology: Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
- Drive Visitor Growth: Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
- Champion Inclusivity: Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.
- Collaborate Widely: Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.
- Deliver Results: Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.
What will you do: We’re seeking a game-changer with: - Leadership excellence: A proven ability to inspire high-performing teams and shape iconic brands.
- Digital innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies.
- Global perspective: Experience marketing to diverse international audiences.
- Sustainability commitment: Passion for balancing profit with purpose.
- Inclusivity: An understanding of accessible tourism and strategies that embrace diversity.
- Creativity with impact: The ability to turn data-driven insights into campaigns that deliver measurable results.
Minimum requirements- 10 years of progressive marketing experience, including five-plus years in senior leadership.
- A background in tourism, destination marketing, or hospitality is highly desirable.
- Expertise in building and monetising marketing strategies through partnerships and sponsorships.
- Strong storytelling and communication abilities.
- Bachelor’s degree in marketing, business administration, or a related field; an advanced degree is a plus.
Skills required:- Campaign management
- Marketing
- Social media analytics
Posted on 23 Dec 09:22, Closing date 19 Jan |
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