Digital Media Campaign Lead SEO

Who are we?
We are a leader in digital media and marketing, delivering impactful multi-platform campaigns across digital ecosystems.

Who are we looking for?
A skilled digital media campaign lead to work on a fixed-term one-year contract with expertise in developing and managing high-impact digital campaigns. You should be a strategic thinker with strong leadership and analytical abilities, adept at optimising campaigns to meet business objectives.

What will you do?

• Campaign strategy and planning:
  

  • Develop and present comprehensive digital campaign strategies aligned with business goals.
  • Identify optimal digital channels (e.g., Google Ads, LinkedIn, TikTok, Programmatic) for audience engagement.
  • Set and track KPIs such as conversions, lead generation, and engagement.

• Audience research and targeting:
  

  • Conduct audience segmentation using first- and third-party data.
  • Develop custom audiences and implement retargeting strategies for conversions.

• Campaign execution and optimisation:
  

  • Manage multi-channel digital ad campaigns across search, social, programmatic, and display.
  • Utilise A/B testing to optimise ad content and campaign performance.
  • Adjust targeting and budgets in real time using performance data.

• Performance tracking and analytics:
  

  • Monitor campaign performance through tools like Google Analytics and CRM platforms.
  • Provide regular performance reports with actionable insights.
  • Use data to forecast trends and refine strategies.

• Budget and resource management:
  

  • Allocate budgets effectively across digital platforms.
  • Optimise CPA, ROAS, and CLV while managing media spend.
  • Collaborate with finance to track budget utilisation.

• Collaboration and leadership:
  

  • Lead cross-functional teams of media buyers, analysts, and creatives.
  • Provide strategic guidance and upskill internal teams on digital trends.
  • Oversee the creation of engaging ad creatives.

• Innovation and industry trends:
  

  • Stay updated on digital trends, ad technologies, and privacy regulations.
  • Experiment with new formats and AI-driven ad optimisations.

What will you need?

• Bachelor’s degree in Marketing, Digital Advertising, or Media Strategy.
• Diploma in SEO.
• 5+ years of experience managing digital media campaigns.
• Previous banking experience.
• Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms (e.g., Google DV360).
• Strong leadership, communication, and analytical skills.

Key skills:

• Campaign management
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Digital media
• Google
• Leadership

This one-year fixed-term contract is an opportunity to drive impactful digital campaigns while contributing to business growth.

 

Posted on 17 Feb 17:08, Closing date 19 Mar