Digital Acquisition SpecialistRequirements- Three-plus years of experience planning and buying media with hands-on experience with digital media platforms
- Good understanding of marketing and advertising principles
- Experience using DSPs, agency trading desks, or other forms of programmatic media buying
- Experience managing Facebook campaigns across Africa and the Middle East
- Must have excellent knowledge of AppsFlyer
- Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus
- Experience in using a variety of tools, channels, and approaches to drive customer acquisition
- Demonstrated ability to execute performance-driven digital media campaigns
- Knowledge of the general activation capabilities of all available digital media tactics across Africa and the Middle East
- Strong computer skills including Excel, Access, Word, and PowerPoint
- Experience of PPC campaign management
Responsibilities- To work collaboratively to conceive, manage, analyse, and optimise campaigns that drive customer growth and funnel improvements, with responsibility for recruiting, activating, and onboarding prospects to achieve our customer target
- Monitor the performance of the APP against acquisition targets and identify improvements and provide recommendations
- Work in partnership with the marketing manager and the channel specialists to plan digital marketing and ensure paid media strategy is executed to exceed targets
- Generate data-driven hypotheses and execute experiments throughout the prospect to activate the customer funnel - identifying insights and key opportunities for improvement
- Research and advice on external technology-driven marketing initiatives focusing on customer acquisition
- Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns
- Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance
Skills- Advertising
- Marketing
- Media Planning / Buying
- Programmatic Buying
- Social Media
Posted on 02 Jul 17:07, Closing date 1 Aug |
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