Subscribe & Follow
Advertise your job vacancies
Trending
Donald Trump elected US president in stunning comeback
Steve Holland, Nandita Bose, Stephanie Kelly and Joseph Ax
Jobs
- Digital Strategist Johannesburg
- Brand Strategist Johannesburg
- Head of Client Service - TTL and Digital Johannesburg
- Senior Media Sales Executive - OOH Johannesburg
- Senior Account Manager - TTL Agency Johannesburg
- Media Sales Specialist Johannesburg
- Accounts Payable Controller Johannesburg
- Senior Graphic/Digital Designer Cape Town
- Art Director Cape Town
- Client Services Coordinator Cape Town
Guess Jewellery opts for cinema campaign
As part of its TVC campaign in Europe and the Middle East, Guess Jewellery will launch cinema campaigns in select South African marketplaces to ensure the campaign message is delivered to captive fans of the brand. Based on Cinemark's experience with the movie audience demographic, the cinema campaign is expected to reach local audiences via a medium that is visual and engaging, in a relaxed setting, leaving viewers in a receptive mood. As cinemas are often in shopping malls, where the brand's retailers can be found, the campaign strategy offers strong collaboration.
