Aquafresh toothpaste made its big screen debut recently, starring alongside Leon Schuster in Mr Bones 2. “To have Aquafresh placed in a movie that has such massive appeal to the South African market just makes sense,” says Aquafresh group product manager Michelle Coleman. “Product placement is a new arena for the brand. It is very exciting advertising territory for us and we just can't wait to see our stripes on the big screen!”
