Since launch in 2019, the Nedbank IMC Conference is Africa's biggest marketing conference with over 2000 delegates at the 2024 event.

A neutral platform to promote marketing in South Africa and beyond, the conference is presented in association with the Marketing Association of South Africa (MASA) and endorsed by other industry bodies such as the IAB and ACA. At the IMC we believe that Marketing is Business® and our mission is to always present the business case for marketing.

The one-day annual event boasts attendance including more CMO's and senior marketers than any other such event on the continent. The format is 15 minute 'Ted Talk' with some exceptions.

Always hard hitting and relevant, the content is fresh and practical.