Latest newsCommunicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change? 18 Feb 2025 Read more A guide to choosing the right agency. 11 Feb 2025 Read more Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or individual as an industry authority, they serve distinct roles. True influence lies in the ability to merge both – creating an ecosystem where credibility and vision work in tandem. 7 Feb 2025 Read more The role of 'woke-ism' in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term 'woke' – once a call for awareness of social justice – has evolved into a politically charged concept, dividing public opinion and influencing corporate strategies. In light of President Trump’s recent executive order recognising only two genders – male and female – brands now face a critical challenge: balancing inclusivity with shifting societal expectations. 30 Jan 2025 Read more According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and helping brands foster engaging relationships with target audiences. 5 Apr 2024 Read more Brand communications agency Brandfundi is celebrating after being named Best Boutique Brand Communications Agency 2024 - Johannesburg in the prestigious 2024 Global Business Insight (GBI) Awards. 22 Feb 2024 Read more Brandfundi, a leading boutique communications agency, has been honoured as the Boutique Brand Communications Agency of the Year – South Africa in the MEA Business Awards 2023. This prestigious recognition highlights the agency's dedication and innovation in brand communications. 2 Feb 2024 Read more While navigating last year’s convoluted global challenges, it’s evident that the nexus between PR strategies and real-world issues is inextricable. With socio-economic struggles, geopolitical tensions, climate change, and health challenges dominating the discourse, the PR sector has seen significant shifts in its approach. 31 Jan 2024 Read more The beginning of the year always presents a flood of predictions, trends and forecasts from industry experts, opinion leaders and those who want to jump on the bandwagon. After reviewing the plethora of social media trends for 2024, it quickly became evident that much of the thinking is simply an echo of previous years. Familiar themes like authenticity, video, AI, TikTok's rise, and personalisation have been regurgitated as rehashed trends overlooking the essential human element driving them. 25 Jan 2024 Read more Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving businesses vulnerable to potential risks. This article highlights these neglected areas and offers solutions to overcome these pitfalls within a business. 7 Jun 2023 Read more Based on service excellence, innovative practices, values, ethics, and performance consistency, Brandfundi was just awarded Brand Communication Company of the Year - Gauteng, by The Prestige Awards. This is the boutique agency's third consecutive win in these awards. 29 Aug 2022 Read more The youth (up to 25 years old) are driving change for brand communications globally, and the pace is picking up. It's no secret that communication has been continuously evolving since the beginning of verbal communication: language evolves, as does the way we interpret and express ourselves to one another. So why is it that the youth now have such an impact on the way brands communicate and advertise? 15 Jun 2022 Read more Brandfundi was recently shortlisted in the 2022 Global Business Awards and named Best Boutique Marketing and PR Agency in Johannesburg 2022. 10 Nov 2021 Read more For the second consecutive year, Brandfundi was shortlisted for and won the 'Content Creation Service of the Year' category in the South Africa Prestige Awards 2021/22. 5 Oct 2021 Read more Public relations has been the only profession I have known. I started back in 1999 when the company I worked for scheduled time daily for the team to queue with a floppy disc in hand to load all our emails onto the one computer that connected to a dial-up internet connection point.
Granted, this was 22 years ago. Much has changed in the world, thankfully. And naturally, PR has evolved drastically, but even more so in the past six years - since I started my own agency. Dare I say it; Covid has played a part. Duh! The pandemic has been the driver of so much change globally, and everyone is well aware of its impact, so I won't elaborate. But it's important to note that strategic communication and brand positioning is critical for survival and reputation management. 13 Jul 2021 Read more The Friends Reunion has a lot of people talking. The show was broadcast on Sunday, 30 May 2021, 17 years after the series ended, and I'm amongst those who felt it was somewhat random. 3 Jun 2021 Read more Brandfundi has been awarded The Corporate Livewire South Africa Prestige Content Creation Service of the Year - Gauteng - South Africa. These awards recognise SMEs that have proven to be the best in their market over the past year. 18 Sep 2020 Read more The marketing and communications landscape has had to build on its EQ (emotional intelligence) during the Covid-19 pandemic as individual priorities the world over shifted. In the face of job and financial insecurity, life-threatening health risks, social distancing and possible isolation, the majority of people began to feel exposed and vulnerable. 28 Aug 2020 Read more During the Covid-19 pandemic, brands worldwide are doing their best to assure customers that they're there for them. Brand communications teams are working hard to reaffirm that their brand is "here to help", "take care of people", and, my personal favourite, "we're in this together." 21 Apr 2020 Read more
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