Latest newsAt the height of 21st-century media, perfection was at the centre of everything we created and shared. Models were photoshopped to the near edge of flawlessness, removing all blemishes and signs of humanity. We worshipped ideals that were completely unattainable to any regular person. Lifestyles were depicted as picturesque and utopian, people lived the best lives with the best products in their perfect houses with their unblemished and faultless families. No elements of humanity bled through, media didn’t reflect people’s lives, but rather what lives they could be living. This created a barrier between brands and their consumers, it was aspirational but also unobtainable. 18 Dec 2024 Read more Keep brands humming without the big headlines 11 Nov 2024 Read moreDarkMatter has published its first exclusive white paper, featuring seven thought-provoking and insightful articles on the art of B2B marketing, entitled from Traditional to Trend-setting: Modern Strategies for an Ever-evolving B2B Marketing Mix. 30 Aug 2024 Read more We need to pause and ask ourselves, "What has marketing become in 2024?" 6 Aug 2024 Read more Have you ever considered that the key element missing from your B2B marketing strategy might be an influencer? It may still seem a little odd to connect this traditionally B2C tactic with business communications, but in today’s digitally inclined landscape, it is becoming more essential than ever. 13 Jun 2024 Read more When starting my research to write this article, I had what I thought at the time, a good enough understanding about meme marketing, but upon reading additional articles, watching videos on YouTube and listening to podcasts, I slowly discovered there is more to the satirical images and videos that flood our feeds today. 16 May 2024 Read more Creative communications company DarkMatter is thrilled to announce that due to remarkable organic growth, the company will now be extending its current product offering to include digital, traditional and integrated public relations. 23 Apr 2024 Read more
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