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Welcome to the
Ignition Group Press Office
Ignition Group is a global technology company with operations in Africa, the USA and the UK. By leveraging the power of technology, data and people, Ignition is able to provide clients in diverse sectors with exceptional business services. Within the Ignition ecosystem are business units in the telecommunications, customer experience, financial services, banking, ecommerce, platforms and products sectors, all operating with synergy to open up the digital economy to everyone.
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News
From survivor’s guilt to strength: A journey through cancer and mental health
Read one man’s personal journey through cancer, survivor's guilt, mental health challenges and lessons on resilience and the power of support. 29 Oct 2024 Read more

Why holistic employee wellness benefits everyone
Employee wellness is increasingly recognised as a vital component of business success across all industries. A caring, holistic approach to well-being nurtures both mental and physical health, fostering an environment where everyone can thrive. 8 Oct 2024 Read more

Ignition Group launches local school’s first digital library
Ignition Group, in collaboration with The Learn Project, has been enhancing literacy and reading programmes in less privileged schools since 2022. 13 Jun 2024 Read more

Why good data governance is vital for AI adoption
As the adoption of AI has become more widespread, it has become abundantly evident that AI is only as good as the data governance that supports it. At Ignition Group, Naseema Nosarka and the data team's mission is to provide trusted metrics and insights, unlocking opportunities, enhancing customer experiences, optimising processes and delivering value to partners and customers. This involves fostering a data-centric culture, promoting collaboration across departments and championing the ethical and responsible use of customer data. 27 May 2024 Read more

Unleashing the power of purpose-driven business
At Ignition Group, we prioritise community impact through purpose-driven corporate social responsibility (CSR) initiatives. What does that mean? Our CSR programme is aligned with our core mission and values, so our approach focuses on the tangible benefits to the community, the proximity of the community to our team, project sustainability and long-term impact. 25 Apr 2024 Read more

Ignition Group announces title sponsorship of Polocrosse World Cup
Leading technology company, Ignition Group (Ignition), has announced its title sponsorship of the 2024 Polocrosse World Cup taking place from 15-28 July 2024 at Durban Shongweni Club near Westown. 5 Apr 2024 Read more

Ignition Group’s Yonela Ndabankulu talks customer-centric marketing in an age of constant connectivity
Yonela Ndabankulu, marketing manager CX: VAS Product at Ignition Group, combines digital expertise with product knowledge to speak to customers when they are most approachable. 28 Mar 2024 Read more

Addressing South Africa's insurance crisis
Kobus Botha, chief executive officer at Ignition Financial Services, believes there is solution to the pressing issue of underinsurance and non-insurance among South Africans. 14 Mar 2024 Read more

Ignition encourages a love of reading – one library at a time
“Literacy is a fundamental human right and a prerequisite for even the most basic employment,” says Samantha Botha, head of group marketing for Ignition Group (Ignition). “With eight out of every 10 children unable to read properly, South Africa’s reading crisis is a reality for many of our young people and creates a stumbling block before they even get off the starting line. This situation was the impetus for Ignition Group to take action.” 27 Feb 2024 Read more

Why TikTok is a powerful business platform
Aishwarya Bedessy, social media manager for Ignition Group, believes that content remains king, which is why TikTok has become a powerful marketing platform due to its natural affinity for original content. 22 Feb 2024 Read more

Ignition Group’s Lucy Engels speaks respect, diversity, and the role of HR in business
Lucy Engels, head of people at Ignition Group, combines years of experience and her passion for people to bring true diversity through HR strategies. 8 Dec 2023 Read more

Professional rugby gave Greg Goosen the skills he needed to be successful in the business world
Greg Goosen, senior director: EVP of Ignition CX, uniquely combines his professional sports background with corporate acumen, driving international business growth and innovative customer strategies in the technology and CX space. 16 Nov 2023 Read more

Ignition Group takes the power of reading to where it's needed most
"South Africa is facing a reading crisis, with eight out of every 10 children unable to read properly," says Samantha Botha, head of group marketing for Ignition Group (Ignition). "The foundations for encouraging a literate society in the country, have slowly deteriorated due to a number of factors - the absence of a reading culture amongst adult South Africans, the demise of school libraries due to the high cost of books and the sub-standard training for teachers of reading." 25 Aug 2023 Read more