"We needed to clearly showcase the difference between Strepsils and Strepsils Intensive to bring this campaign to life. We met the challenge through a simple yet effective campaign, looking at real-life situations which could make one scream and whether that situation warrants a Strepsil or a Strepsil Intensive," explains Eoin Welsh, ECD at Havas Worldwide Johannesburg.
The two 30-second radio spots each contained 10 product mentions.
"Our aim was to breath life into these products and establish their personality as one that you resonate with," says Welsh. "The campaign is therefore very much based on real human behavioural insights, dramatising the benefits of two of the Stepsils variants. We are very excited by the responses to our radio campaign. Not only does it help profile our client and their product; it has set the stage for more great work to come - so watch this space."
The full team who worked on this project comprises:
Jonathan Deeb - ECD
Fiona O'Connor - Creative Director
Willie Struwig - Copywriter
