This is the first time ever that the one-day soccer spectacular has been moved from Johannesburg since its inception in 1986. Bronwyn Keene-Young, e.tv Channel Director says that the channel was excited about the Cup event which is e.tv's first opportunity to broadcast PSL soccer.
“e.tv has always been keen to get involved in broadcasting local soccer,” she says. “This is a perfect opportunity to be involved with such an important charity event and launch our involvement in the promotion of local soccer.”
e.tv is currently in negotiations with Supersport regarding the free-to-air rights for league matches.
The tournament will be broadcast simultaneously live on Supersport and e.tv, giving all South Africans access to the soccer matches.
