68 judges across 76 categories reviewed and judged over 750 Bookmark Award entries these past few weeks. The results of their (and your) hard work are in, as we announce the anticipated shortlist for the 2019 IAB Bookmark Awards here.
The final round of judging takes place on site in Johannesburg and Cape Town on the 8th and 9th of March 2019 and the winners will be announced at the 11th Annual Bookmark Awards on the 28th of March 2019, at the Campus | The Forum in Bryanston, JHB.
Jerry Mpufane, 2019 IAB Bookmark Awards jury president says, “We are thrilled with the list of finalists. Each one sets a precedent for excellent work in their category and represents the exciting, diverse range of talent in the South African digital industry.”
Molefi Thulo, jury chair of the Marketers Panel says, “I was struck by the depth of insights that went into creating some of the work. Also by how digital platforms are being used to create meaningful connections between brands and their consumers.”
The Marketing Panel received a record number of entries this year with the final list trending in the following categories: Branded Content, Craft excellence in Online Video Production, Social Media Campaigns and Social Media Innovation. Mobile features across the board, and specialists entries for Channel Innovation, Internet of Things, Artificial Intelligence and Paid Search Marketing are strong, but Social and Video are the more dominant categories in the 2019 Bookmark Awards finalist list.
New publisher categories for the 2019 IAB Bookmark Awards including, but not limited to Data Stories, Online News Videos and Social Media News Coverage feature, but in the finals we can see Craft News & Feature Writing and News Innovation dominate. We are also excited to see who wins the new Special Honours category: IAB Bookmark Awards Best Online Journalist on the 28th of March.
Izak Minnaar, jury chair of the publishers' panel comments: “Digital publishing is moving through a period in which the very integrity of the medium is being challenged. This year’s publishing entries reflect this landscape and provide innovative strategies to thriving in today’s digital world,”
“It is exciting to see the wide mix of brands, agencies, publishers, consultancies, and specialists in our finalist list this year and this excludes the Special Honours entries that are judged in Round 2. We attribute this to both the hard work across the industry to create and share their business case studies, as well as the diversity of our judging panels in 2019. The final round of judging will be hard work, but with strong results to set the bar for digital excellence that drives business results in South Africa - and beyond” says Paula Hulley IAB CEO.
Audrey Naidoo, head of digital marketing for Absa and a member of the Builders panel adds, “Digital businesses in South Africa are becoming adept at using technical excellence to create user experiences that drive results.”
Artificial Intelligence |
AGENCY | PRODUCT | TITLE | BRAND |
Publicis Machine | | Red Bull Studios Algorhythm | Red Bull Studios |
The MediaShop | On The Double | Christopher enhances social sentiment | Debonairs Pizza |
Bots, Messaging & Dark Social |
Mobitainment, ARC South Africa, Asakhane | Royco | Royco Rewards | MARS Africa |
King James Group | Sanlam My Choice Funeral Plan | Lives of Grace | Sanlam |
Ogilvy | DStv | DStv #Fanalysis Chat Group | MultiChoice |
VML South Africa (Pty) Ltd | Standard Bank SE Banking | My Fearless Next | Standard Bank |
Cerebra (WundermanSA) | Coca-Cola | Coca-Cola FIFA World Cup Soccer Bot | The Coca-Cola Company |
The MediaShop | On The Double | Christopher enhances social sentiment | Debonairs Pizza |
Brand, Commercial & Retail Websites |
King James Group | Sanlam Financial Products | Conversations with Yourself | Sanlam |
TBWA Hunt Lascaris Johannesburg | Doom | Make Them Stop | Tiger Brands |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |
Arc Interactive | | Cell C Girl Website | Cell C Girl |
Branded Content |
Publicis Machine | | Builders Summer Campaign | Builders Warehouse |
King James Group | Sanlam My Choice Funeral Plan | Lives of Grace | Sanlam |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
Digitas Liquorice | Magnum | Magnum x MaXhosa | Unilever |
Net#work BBDO | S-Class | Return to Chapman's Peak | Mercedes-Benz |
King James Group | 2 Minute Shower Songs | Francois Van Coke - Dit Raak Beter | Sanlam |
King James Group | 2 Minute Shower Songs | Rouge - DŽjˆ Vu | Sanlam |
King James Group | 2 Minute Shower Songs | Goodluck - Taking It Easy | Sanlam |
King James Group | 2 Minute Shower Songs | Kwesta - Boomshakalaka | Sanlam |
King James Group | Sanlam Investments | On Life and Surprises | Sanlam |
King James Group | Sanlam Investments | On Life and Planning | Sanlam |
King James Group | Sanlam Investments | On Life and Longevity | Sanlam |
King James Group | Sanlam Investments | On Life and Bucket lists | Sanlam |
VML South Africa (Pty) Ltd | Vodka | Africa on Fire | Absolut vodka |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
VML South Africa (Pty) Ltd | Standard Bank SE Banking | My Fearless Next | Standard Bank |
Ogilvy | Philips | #ShaveToRemember | Philips & The Nelson Mandela Foundation |
Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism |
King James Group | 2 Minute Shower Songs | Desmond & the Tutus - Teenagers | Sanlam |
Channel Innovation |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
King James Group | Sanlam My Choice Funeral Plan | Lives of Grace | Sanlam |
BrandTruth & Sprout & Ad Dynamo (SnapChat) | FNB | FNB App 6.0 Snap Lens | First National Bank, South Africa |
Ogilvy | DStv | DStv #Fanalysis Chat Group | MultiChoice |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Ogilvy | Cadbury P.S. | #SayItWithPS | Cadbury P.S. |
The MediaShop | Data Bundles | Skip to the best bits | Cell C |
Joe Public Connect | SAB Entrepreneurship | Your Business In Lights Billboard | South African Breweries |
Joe Public Connect | Black | Boring Pre-roll Ads | Black |
Content Strategy |
King James Group | Sanlam My Choice Funeral Plan | Lives of Grace | Sanlam |
ENGAGE et al, a member of the et al GROUP | | The AVBOB Poetry Competition | AVBOB |
Ogilvy | Philips | #ShaveToRemember | Philips & The Nelson Mandela Foundation |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Ogilvy | Streetwise 2 | Make a Meal of it. | KFC |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
Digitas Liquorice | Knorr | Leave No Food Behind | Unilever |
VML South Africa (Pty) Ltd | Asthma Inhaler Casings, Comic Book, | Bronki Boosters | Cipla South Africa |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
King James Group & 42 Digital | Sanlam Financial Products | Conversations with Yourself | Sanlam |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs | Sanlam |
Craft - Digital Media |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Rogerwilco | | Dialling Down the Call Centre | WesBank |
Performics | X-Class | X-Class | Mercedes-Benz |
Craft - Interactive Design |
Publicis Machine | | Red Bull Studios Algorhythm | Red Bull Studios |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
Craft - Interface Design |
So Interactive | So Interactive | A Decade of Digital | So Interactive |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |
Craft - Marketing Copywriting |
Promise | Brand | Break the stereotype | Professional Provident Society |
VML South Africa (Pty) Ltd | Standard Bank (Brand & Sponsorship | Africa Month (Love Letter To Africa) | Standard Bank Group |
Hellocomputer/FCB Africa | Sunlight Laundry Bar | Sunlight Since Since | Unilever |
Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism |
Showmax | Tali's Wedding Diary | Tali's Wedding Diary | Showmax |
Craft - News or Feature Writing |
24.com a Division of Media24 | Netwerk24 | The Steinhoff scandal | Netwerk24 |
SABC Digital News | News | Inside the Illegal Poison Trade | SABC News |
24.com a Division of Media24 | News24 | News24 Fake News Exposed | News24 |
24.com a Division of Media24 | Land of Thirst: a 360 degree video ex | News24 Land of Thirst | News24 |
Craft - Online Video Production |
Eclipse PR & King James Group | NETFLIX | MAN IN A VAN | NETFLIX |
King James Group | Luke Cage Season 2 | Luke Cage Season 2 Launch | The Tutor | Netflix |
King James Group | Luke Cage Season 2 | Luke Cage Season 2 Launch | The Trainer | Netflix |
King James Group | Luke Cage Season 2 | Luke Cage Season 2 Launch | The Boxer | Netflix |
Ogilvy | Philips | #ShaveToRemember | Philips & The Nelson Mandela Foundation |
Ogilvy | Streetwise 2 | Make a Meal of it. | KFC |
Net#work BBDO | S-Class | Return to Chapman's Peak | Mercedes-Benz |
King James Group | | Fabric | Siemens |
VML South Africa (Pty) Ltd | Vodka | Africa on Fire | Absolut vodka |
Ogilvy | NXT LVL | NXT LVL - We Hear You | Vodacom |
VML South Africa (Pty) Ltd | Brand | #BankMySummer | Standard Bank |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
Hellocomputer/FCB Africa | Absa ChatBanking on WhatsApp | ChatBanking | ABSA |
King James Group | Sanlam | Conversations with Yourself | Sanlam |
24.com a Division of Media24 | News24 Documentary | News24 Stealing Sunflowers | News24 |
Joe Public Connect | Black | Boring Pre-roll Ads | Black |
Craft - Research |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
King James Group | | Fabric | Siemens |
Performics | Toyota | Start Your Impossible | Toyota |
Craft - Social Media Community Management |
Ogilvy | KFC | KFC Black Fried-Day | KFC |
Retroviral | | Smashing Social | RocoMamas |
TBWA Hunt Lascaris Johannesburg | MTN Brand | D-Live | MTN |
TBWA Hunt Lascaris Johannesburg | MTN Brand | #RIPFreeTwitter | MTN |
TBWA Hunt Lascaris Johannesburg | MTN Springboks | The Call Up | MTN |
VML South Africa (Pty) Ltd | | Bazothi 'Azishe' | Nando's |
Cerebra (WundermanSA) / Vodacom | Vodacom | The Future of Customer Care is Exciting | Vodacom |
Publicis | Social Platforms | Mercedes-Benz | Mercedes-Benz |
Craft - Software, Coding & Tech. Innovation |
Publicis Machine | | Red Bull Studios Algorhythm | Red Bull Studios |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
AdJoin Media | The Adjoin Private Audience Market | Building a Private Audience Marketplace | AdJoin Media |
Vicinity Media | NA | Visitability | NA |
VML South Africa (Pty) Ltd | iOS and Android App | Nando's App | Nando's |
Clockwork Media | | Xong | Xbox |
Craft - Strategy |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Hellocomputer, FCB Africa | Investec Asset Management | They will thank you later | Investec Asset Management |
Hellocomputer, FCB Africa | Netflorist Online Delivery | #LoveEveryone | Netflorist |
VML South Africa (Pty) Ltd | Asthma Inhaler Casings, Comic Book, | Bronki Boosters | Cipla South Africa |
King James Group | Sanlam Financial Products | Conversations with Yourself | Sanlam |
Hellocomputer/FCB Africa | Sunlight Laundry Bar | Sunlight Since Since | Unilever |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa |
Craft - Use of Sound |
Publicis Machine | | Red Bull Studios Algorhythm | Red Bull Studios |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs | Sanlam |
Cerebra (WundermanSA) | Sprite | Sprite Mashups - Beat & Bounce | The Coca-Cola Company |
Craft - UX |
VML South Africa (Pty) Ltd | iOS and Android App | Nando's App | Nando's |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |
Gorilla | Bio-Strath | Survivor Tree- Email | SA Natural Products |
Customer Experience Design |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |
Accenture | | Nedbank Smart Geyser | Nedbank |
Data-driven Campaign |
Digitas Liquorice | Knorr | Leave No Food Behind | Unilever |
www.vicinity-media.com | Zinger | KFC Zinger | KFC |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
King James Group | | Fabric | Siemens |
TBWA Hunt Lascaris Johannesburg | Doom | Make Them Stop | Tiger Brands |
Digital Installations & Activations |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
Retroviral | M-NET Survivor | Outwit. Outplay. Outdoor | M-NET |
Ogilvy | DStv Premium | Watch It Your Way | MultiChoice |
Joe Public Connect | Be The Mentor | The Invisible Issue | South African Breweries |
Digital Integrated Campaign |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Ogilvy | Polo | #Marco #Polo | Volkswagen |
TBWA Hunt Lascaris Johannesburg | MTN Brand | Mic Drop | MTN |
VML South Africa (Pty) Ltd | Standard Bank SE Banking | My Fearless Next | Standard Bank |
Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs | Sanlam |
Mortimer Harvey | | Posthumous Posts | RAF (Road Accident Fund) |
Digital Strategy |
Ogilvy | Philips | #ShaveToRemember | Philips & The Nelson Mandela Foundation |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
Hellocomputer, FCB Africa | Netflorist Online Delivery | #LoveEveryone | Netflorist |
Digitas Liquorice | Knorr | Leave No Food Behind | Unilever |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
King James Group | Newlands Spring Brewery | Not that Newlands | AB InBev |
King James Group & 42 Digital | Sanlam Financial Products | Conversations with Yourself | Sanlam |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
The MediaShop | Data Bundles | Skip to the best bits | Cell C |
Display Advertising |
Publicis Machine | Mercedes- Benz | Magic Body Control | Mercedes- Benz |
Hoorah Digital | | #VaxTheNation | Nedbank |
Hoorah Digital & The Odd Number | Personal Loans | Nedbank Personal Loans | Nedbank |
TBWA Hunt Lascaris Johannesburg | Doom | The Most Annoying Banner | Tiger Brands |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Gorilla | Shield Deodorant | Pressure Moments | Unilever |
Joe Public Connect | Black | The Timeline Takeover | Black |
E-Commerce Sites |
King James Group | Blue Ladder Schools | Shop for Good | Sanlam |
Electronic Newsletters |
Primedia Broadcasting | News | Keeping Watch Over the CT Water Crisis | CapeTalk |
24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa |
Email, Direct & Inbound Marketing |
Gorilla | Bio-Strath | Survivor Tree- Email | SA Natural Products |
Games |
Ogilvy | Brand | Shake Every Day | Vodacom |
Influencer Marketing |
Eclipse PR & King James Group | NETFLIX | MAN IN A VAN | NETFLIX |
Digitas Liquorice | Magnum | Magnum x MaXhosa | Unilever |
Publicis Machine | Influencer Packs | Martell VSSD Influencer Packs | Martell Cognac |
Hellocomputer, FCB Africa | Red Heart Rum | The Heart Effect | Pernod Ricard |
Ogilvy | DStv | DStv #Fanalysis Chat Group | MultiChoice |
VML South Africa (Pty) Ltd | Absolut Vodka | Absolut One Source Live | Absolut Vodka, Pernod Ricard South Africa |
TBWA Hunt Lascaris Johannesburg | MTN Brand | #RIPFreeTwitter | MTN |
VML South Africa (Pty) Ltd | Standard Bank SE Banking | My Fearless Next | Standard Bank |
Ogilvy | Skip | End of Fast Fashion | Unilever |
Ogilvy | Nimue | #NoMakeUpBride | Nimue |
Ogilvy | DStv Premium | Watch It Your Way | MultiChoice |
Gorilla | Shield Deodorant | #ShieldReady | Unilever |
Innovative use of Media |
Publicis Machine | Mercedes- Benz | Magic Body Control | Mercedes- Benz |
BrandTruth & Sprout & Ad Dynamo (SnapChat) | FNB | FNB App 6.0 Snap Lens | First National Bank, South Africa |
Ogilvy | Streetwise 2 | Make a Meal of it. | KFC |
TBWA Hunt Lascaris Johannesburg | Doom | The Most Annoying Banner | Tiger Brands |
Associated Media Publishing | Ready To Shop | Ready To Shop | Ready To Shop |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Dentsu Redstar | Heineken Original | UEFA Champions League - Aurora | Heineken |
The MediaShop | Data Bundles | Skip to the best bits | Cell C |
Joe Public Connect | SAB Entrepreneurship | Your Business In Lights Billboard | South African Breweries |
Integrated Mixed Media Campaign |
Promise | Brand | Break the stereotype | Professional Provident Society |
King James Group | Financial Services | Sanlam 100 Years | Integrated Campaign | Sanlam |
Playmakers Sponsorship and Marketing CC | Coca-Cola | #CokeScoreChallenge | Coca-Cola |
VML South Africa (Pty) Ltd | Absolut Vodka | Absolut One Source Live | Absolut Vodka, Pernod Ricard South Africa |
King James Group | Blue Ladder Schools | Shop for Good | Sanlam |
King James Group | Sanlam Financial Products | Conversations with Yourself | Sanlam |
Ogilvy | Carling Black Label | #NoExcuse | ABInBev |
VML South Africa (Pty) Ltd | Standard Bank SE Banking | My Fearless Next | Standard Bank |
Retroviral | M-NET Survivor | Outwit. Outplay. Outdoor | M-NET |
The Jupiter Drawing Room Cape Town | | Effing Fast | Webafrica |
Hellocomputer/FCB Africa | Absa ChatBanking on WhatsApp | ChatBanking | ABSA |
Gorilla | Shield Deodorant | Be The Next champion | Unilever |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs | Sanlam |
Interactive Mixed Media |
Associated Media Publishing | Ready To Shop | Ready To Shop | Ready To Shop |
Retroviral | M-NET Survivor | Outwit. Outplay. Outdoor | M-NET |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs Press Goodluck | Sanlam |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs Press Kwesta | Sanlam |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs Press Mi Casa | Sanlam |
King James Group | 2 Minute Shower Songs | 2 Minute Shower Songs Press Springbok Nude | Sanlam |
Internet of Things |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
Accenture | | Nedbank Smart Geyser | Nedbank |
Live Event Coverage |
Edge Digital Agency (pty) ltd | | Live stream of the Judicial interviews | Judges Matter |
24.com a Division of Media24 | Live Event Coverage | #ANCVotes | News24 |
Microsites |
King James Group | Financial services | Sanlam 100 Year | Microsite | Sanlam |
King James Group | Blue Ladder Schools | Shop for Good | Sanlam |
Clockwork Media | | Xong | Xbox |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |
Mobile Apps |
Ogilvy | Brand | Shake Every Day | Vodacom |
Arc Interactive | | Dis-Chem Mobile App | Dis-Chem |
Mobile Campaign |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
www.vicinity-media.com | Zinger | KFC Zinger | KFC |
Mobitainment, ARC South Africa, Asakhane | Royco | Royco Rewards | MARS Africa |
Ogilvy | Network: Super 4G Coverage | Super Proposal Facebook Canvas | Vodacom |
Ogilvy | Brand | Shake Every Day | Vodacom |
Ogilvy | Cadbury P.S. | #SayItWithPS | Cadbury P.S. |
TBWA Hunt Lascaris Johannesburg | MTN Brand | Ermagherd Girl | MTN |
Mobile Content |
Mobi Media | VOD Portal | Jika TV | Jika TV |
TBWA Hunt Lascaris Johannesburg | MTN Brand | WAFA WAFA TV | MTN |
TBWA Hunt Lascaris Johannesburg | MTN Brand | Ermagherd Girl | MTN |
24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa |
Mobile Sites |
Mobi Media | | SA's Best Football Platform | Vodacom Soccer |
Managed Mobile Services (Pty) Ltd | VOD Portal | Jika TV | Jika TV |
Native Advertising |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
Between 10and5 | Vodacom NXT LVL | Vodacom NXT LVL | Vodacom |
Between 10and5 | Adicolor Range | adidas Adicolour | adidas |
News Innovation |
Tiso Blackstar Group (Pty) Ltd | www.timesselect.co.za | Times Select | Times Select |
24.com a Division of Media24 | Land of Thirst: a 360 degree video ex | News24 Land of Thirst | News24 |
24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa |
Online News Video |
SABC | Online news videos | SABC News YouTube channel | SABC News |
Primedia Broadcasting | News | The Zimbabwe Elections | Eyewitness News |
Tiso Blackstar Group (Pty) Ltd | MultimediaLIVE | Mapping the murder of Hannah Cornelius | TimesLIVE |
24.com a Division of Media24 | News24 video | News24 video: Breaking news. First – and in vi | News24 |
Online Video |
Eclipse PR & King James Group | NETFLIX | MAN IN A VAN | NETFLIX |
King James Group | | Sanlam 100 Year | Online Video Campaign | Sanlam |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Ogilvy | Streetwise 2 | Make a Meal of it. | KFC |
Net#work BBDO | S-Class | Return to Chapman's Peak | Mercedes-Benz |
King James Group | | Fabric | Siemens |
King James Group | Newlands Spring Brewery | Not that Newlands | AB InBev |
VML South Africa (Pty) Ltd | Vodka | Africa on Fire | Absolut vodka |
Ogilvy | Video Play | Entertainment Your Way | Vodacom |
Ogilvy | NXT LVL | NXT LVL - We Hear You | Vodacom |
Ogilvy | Carling Black Label | Bold Brave Strong | ABInBev |
Ogilvy | Carling Black Label | Raising Champions - Father's Day | ABInBev |
Ogilvy | Carling Black Label | Raising Champions - Mother's Day | ABInBev |
TBWA Hunt Lascaris Johannesburg (Pty) Ltd | Nissan Intelligent Mobility | Nissan Intelligent Mobility 6 second ads | Nissan |
Hellocomputer/FCB Africa | Absa ChatBanking on WhatsApp | ChatBanking | ABSA |
Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism |
King James Group | Sanlam Disability products | On Life and Surprises | Sanlam |
King James Group | Sanlam Financial Savings products | On Life and Planning | Sanlam |
Publicis | A-Class | Hey Mercedes | Mercedes-Benz |
24.com a Division of Media24 | News24 Video Series | News24 Mzansi, Through Her Eyes | News24 |
Showmax & Sketchbook Studios | Tali's Wedding Diary | Tali's Wedding Diary | Showmax |
The MediaShop | Data Bundles | Skip to the best bits | Cell C |
Joe Public Connect | Black | Boring Pre-roll Ads | Black |
Online Video Channels |
Ogilvy | Video Play | Entertainment Your Way | Vodacom |
Ogilvy | NXT LVL | NXT LVL - We Hear You | Vodacom |
Online Video Series |
Ogilvy | DStv | The Other Host Nation | MultiChoice |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
Publicis | GLC 63 AMG | #ThereGoesTheNeighbourhood | Mercedes-Benz |
Organic Search Marketing |
Hoorah Digital | Outdoor Footwear | Taxonomy Optimisation | Hi-Tec |
Rogerwilco | | Dialling Down the Call Centre | WesBank |
Performics | Fixodent | Fixodent Organic Search | Procter & Gamble |
Paid Search Marketing |
Hoorah Digital & The Odd Number | Personal Loans | Nedbank Personal Loans | Nedbank |
Hoorah Digital | Outdoor Footwear | Performance in Search Attribution | Hi-Tec |
DataCore Media | | SA's no.1 home shopping retailer | Homechoice |
Rogerwilco | | Beating the Index | Satrix |
VML South Africa (Pty) Ltd | Full Chicken, Burgers, Chicken Platter | Nando's Ecommerce Shopping Ads | Nando's |
Ogilvy | Neurobion | Neurobion | Neurobion |
Performics | NIDO | NIDO Kids Always On | Nestle |
PHD Media South Africa Pty Ltd | All Capitec's Products | Capitec Always-On Search | Capitec |
The MediaShop | Fishaways | Food for thought... | Fishaways |
Platform Innovation |
Publicis Machine | | Red Bull Studios Algorhythm | Red Bull Studios |
Publicis Machine | Bottle Operated Table | Stones BOT | Stones |
Mobitainment, ARC South Africa, Asakhane | Royco | Royco Rewards | MARS Africa |
Mobi Media | | SA's Best Football Platform | Vodacom Soccer |
Ogilvy | DStv | DStv #Fanalysis Chat Group | MultiChoice |
Podcasts & Audio Streaming |
Primedia Broadcasting | News | Poisonous Bullets | Eyewitness News |
Public Service & NPO platforms |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Arc Interactive | | Cell C Girl Website | Cell C Girl |
Arc Interactive | | Choma Website | HIVSA |
Publisher Sites |
Mobi Media | VOD Portal | Jika TV | Jika TV |
The Citizen, a division of CTP Limited | | citizen.co.za - an example of what can be achi | The Citizen - citizen.co.za |
Tiso Blackstar Group (Pty) Ltd | www.timesselect.co.za | Times Select | Times Select |
Tiso Blackstar Group (Pty) Ltd | www.sowetanlive.co.za | SowetanLIVE | SowetanLIVE |
24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa |
Second Screen Campaign |
Levergy, CopperTable, T+W | FIFA World Cup Broadcast | FIFA World Cup: Connect with Greatness | SuperSport |
Ogilvy | DStv | DStv #Fanalysis Chat Group | MultiChoice |
Social Communities |
Retroviral | | Smashing Social | RocoMamas |
TBWA Hunt Lascaris Johannesburg | MTN Brand | D-Live | MTN |
Publicis | Social Platforms | Mercedes-Benz | Mercedes-Benz |
Social Media Campaigns |
Ogilvy | Castle Lite | #HoldMyBeer | Castle Lite |
Hellocomputer, FCB Africa | Department of Education | Raise your voice. Not your phone. | Western Cape Government |
Ogilvy | KFC | KFC Black Fried-Day | KFC |
Promise | Brand | Break the stereotype | Professional Provident Society |
Hellocomputer, FCB Africa | Netflorist Online Delivery | #LoveEveryone | Netflorist |
Playmakers Sponsorship and Marketing CC | Coca-Cola | #CokeScoreChallenge | Coca-Cola |
Ogilvy | Polo | #Marco #Polo | Volkswagen |
King James Group | Newlands Spring Brewery | Not that Newlands | AB InBev |
King James Group | Sanlam Financial Products | Conversations with Yourself | Sanlam |
VML South Africa (Pty) Ltd | Brand | #BankMySummer | Standard Bank |
VML South Africa (Pty) Ltd | Full chicken and 4 sides | #GetItTogether | Nando's |
TBWA Hunt Lascaris Johannesburg | MTN Brand | WAFA WAFA TV | MTN |
Ogilvy | Castle Lager | #SmashTheLabel | ABInBev - Castle Lager |
TBWA Hunt Lascaris Johannesburg | MTN Brand | Ermagherd Girl | MTN |
VML South Africa (Pty) Ltd | | Student Achiever: #IAmMyNext | Standard Bank |
TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet |
VML South Africa (Pty) Ltd | Nando's Quarter Chicken meal | #StillDezemba Excuses | Nando's |
Hellocomputer/FCB Africa | ABSA Brand | Africanacity Brand Campaign | ABSA |
Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism |
Publicis | A-Class | Hey, Mercedes | Mercedes-Benz |
Publicis | GLC 63 AMG | #ThereGoesTheNeighbourhood | Mercedes-Benz |
Mortimer Harvey | | Posthumous Posts | RAF (Road Accident Fund) |
Promise | Cement | ConCreativity | AfriSam |
Showmax | The Comedy Central Roast Of Somizi | The Comedy Central Roast Of Somizi | Showmax |
Showmax & Sketchbook Studios | Tali's Wedding Diary | Tali's Wedding Diary | Showmax |
Cerebra (WundermanSA) | Corporate | #SANBeerDay | AB InBev |
Joe Public Connect | Black | The Future of Entertainment | Black |
Joe Public Connect | South African Breweries | Beer Finder 2018 | South African Breweries |
The MediaShop | On The Double | Christopher enhances social sentiment | Debonairs Pizza |
Social Media Innovation |
Carat | | Snap Africanacity | ABSA |
Ogilvy | Network: Super 4G Coverage | Super Proposal Facebook Canvas | Vodacom |
Publicis | A-Class | Hey Mercedes | Mercedes-Benz |
Social Media News Coverage |
Cerebra (WundermanSA) | Absa | Taking the BS out of the Budget Speech | Absa |
Cerebra / Ideation Station | Budweiser & Castle Lager | How to win a World Cup | AB InBev |
Social Paid Advertising |
BrandTruth & Sprout & Ad Dynamo (SnapChat) | FNB | FNB App 6.0 Snap Lens | First National Bank, South Africa |
Honeykome (Pty) Ltd | | Dough of Destiny | Domino's Pizza |
King James Group | Sanlam Financial Services | The 200 Year Old | Sanlam |
Carat | | Live Drone Show | ABSA |
Promise | Brand | Break the stereotype | Professional Provident Society |
Hellocomputer, FCB Africa | Netflorist Online Delivery | #LoveEveryone | Netflorist |
Digitas Liquorice | Knorr | Leave No Food Behind | Unilever |
Ogilvy | Viagra | Life Uncensored | Pfizer |
Ogilvy | Nimue | #NoMakeUpBride | Nimue |
Ogilvy | Polo | #Marco #Polo | Volkswagen |
King James Group | Newlands Spring Brewery | Not that Newlands | AB InBev |
King James Group & 42 Digital | Sanlam Financial Products | Conversations with Yourself | Sanlam |
VML South Africa (Pty) Ltd | Standard Bank (Brand & Sponsorship | Africa Month (Love Letter To Africa) | Standard Bank Group |
TBWA Hunt Lascaris Johannesburg (Pty) Ltd | Nissan Intelligent Mobility | Nissan Intelligent Mobility 6 second ads | Nissan |
Hellocomputer/FCB Africa | Sunlight Laundry Bar | Sunlight Since Since | Unilever |
Hellocomputer/FCB Africa | Card Usage | Swiiish Music Video | ABSA |
Ogilvy | Castle Lager | Movember | ABInBev - Castle Lager |
Mortimer Harvey | | Posthumous Posts | RAF (Road Accident Fund) |
Performics | X-Class | X-Class Launch | Mercedes-Benz |
The MediaShop | On The Double | Christopher enhances social sentiment | Debonairs Pizza |
Joe Public Connect | Black | The Future of Entertainment | Black |
Specialist Publisher Sites |
Between 10and5 | BAYEZA18 | BAYEZA18 | 10and5 |
Independent Media | Local isiZulu Digital Newspaper | Isolezwe Website - IsiZulu | Isolezwe News |
24.com a Division of Media24 | News24 | News24 Fake News Exposed | News24 |
24.com a Division of Media24 | News24 Mandela100 | News24 Mandela100 | News24 |
Use of CRM, Loyalty Programs & Gamification |
Ogilvy | Polo | #Marco #Polo | Volkswagen |
Mobitainment, ARC South Africa, Asakhane | Royco | Royco Rewards | MARS Africa |
Ogilvy | Brand | Shake Every Day | Vodacom |
VML South Africa (Pty) Ltd | Standard Bank UCount Rewards Prog | UCount Quiz Bot | Standard Bank |
Use of Programmatic Media |
Honeykome (Pty) Ltd | | Dough of Destiny | Domino's Pizza |
VML South Africa (Pty) Ltd | Engagement Rings | Drop the Hint | American Swiss Jewellers |
Use of User-Generated Content |
Playmakers Sponsorship and Marketing CC | Coca-Cola | #CokeScoreChallenge | Coca-Cola |
VML South Africa (Pty) Ltd | Full chicken and 4 sides | #GetItTogether | Nando's |
VML South Africa (Pty) Ltd | Standard Bank (Brand & Sponsorship | Africa Month (Love Letter To Africa) | Standard Bank Group |
Publicis | A-Class | Hey Mercedes | Mercedes-Benz |
User-Generated Content |
24.com a Division of Media24 | News24 Mandela100 | News24 Mandela100 | News24 |
VR & AR |
Elevator | Apparel and Footwear | Live Supernatural | Hi-tec |
TBWA Hunt Lascaris Johannesburg | MTN Brand | Mic Drop | MTN |
Web Apps |
Plus Narrative (pty) ltd | | Bankabed | Bankabed |
Hellocomputer, FCB Africa | L'Atelier art competition | L'Atelier 2018 | Absa - L'Atelier |