In 2023, Varsity Vibe witnessed unprecedented milestones across our top 15 brands, showcasing the impact of our exclusive deals and the immense value they bring to students nationwide. The numbers speak volumes: students indulged in approximately R250 million worth of purchases at our top 15 partners in 2023, marking a staggering 150% increase from 2022. What's more, we were able to save them an average of 17% on their transactions, resulting in savings of R41.6 million - a remarkable 244% leap from the previous year.
But the success doesn't end there - we also experienced a surge in deal redemptions, with 525,000 deals redeemed in 2023, marking an impressive 222% increase. The average savings per transaction saw a notable boost, reaching R79.20 compared to R72.14 in 2022, further solidifying the value proposition of Varsity Vibe to both students and partner brands alike.
Online spending witnessed a major surge of 175% compared to the previous year, driven by the introduction of Mr D Food and MyRunway deals, alongside increased spending at Superbalist. Furthermore, we observed a significant uptick in first-time buyer (FTB) redemptions online, accounting for 36% of all redemptions in 2023, showcasing the growing preference for digital transactions among students.
As student spending continues to soar, there has never been a more opportune moment to position your brand as a must-have for the student consumer. By partnering with Varsity Vibe, you'll gain access to a dynamic platform that connects you directly with savvy students seeking unbeatable deals and exclusive offers.
